Theory Flashcards
Organization Communication
A communication domain
-communication among people in orgs
Human communication
A domain of communication
- groups (team dynamics)
- across cultures
- with body language (intrapersonal)
- with others (interpersonal)
Strategic Communication
A Communication Domain
- Goal-driven communication
- Boundary Spanning (communication through organization) can you give an example?
Communication
Creating shared meaning:
Through verbal/nonverbal transaction
Instructing shared reality
-Inform, Educate, Persuade, Bias for Action
Theory
- abstraction
- describes, explains, predicts behavior
- explains naturally occurring phenomenon
- educated guess about how something works
- predicts future outcome
Model
- Representation of some phenomenon (ex. Video games/movies/monopoly)
- explains how something works/shows interrelationships among parts
5 Perspectives of Communication Theory
1) Theories of Rhetoric
2) Transmission Theories
3) Interaction Theory
4) Transactional Theory
5) Psychological Theory
Linear Model of Communication
Assumes all messages involve conscious encoding
Transactional Model of Communication
Communicators create and interpret messages within
Transmitter(Encoder)
Sender consciously attaches meaning to symbols from feeling and ideas creating the message
Channel
The medium
Noise-may prevent message from reaching receiver accurately
Receiver (Decoder)
Interprets and creates understanding of message
Goal
Intention of communication
Symbols
Any word, number, gesture, object, or other cue (verbal or nonverbal) that has associated with it on our language community a conventional meaning.
Corporate Communication
- external communication (branding image and reputation)
- internal communication (keeping employees informed and company vision)
Theories of Rhetoric
-emphasis on message construction
Transmission Theories
-channels for moving content
Interaction Theory
Group development & interactive/group dynamic
Transactional Theory
Negotiated Interchanges
5) Psychological Theory
Effect of Individual conceptual filters
Socio-cultural “fields of experience”
Noise
-Affects senders message
External (static on phone)
Physiological (ability to hear)
Psychological (personal perception, schemas)
Schemas
The way the brain organizes information in to memory
-store feelings, imagery, interpretations, understandings associated with experiences
-used to organize concrete and abstract concepts
Examples of a Circus schema?
Any other examples?
Role-taking
Simultaneous Transaction: as sender and receiver (taking the role of the other)
to understand the intended meaning of the message
Elements of the Strategic a Communication Model
Analysis
Strategic Intent
Strategic Action
Tracking-Evaluating Results
Analysis
In Strategic Communication
-context, audience, message, channel
Strategic Intent
In Strategic Communication
Strategic Goals
Strategic Action
Crafting prototypes (working messages) and implementation
Tracking-Evaluating Results
Following through on your plan, tracking progress
Feedback
Essence of interaction-transaction model
Shannon Weaver Linear Model
Info source Transmitter Channel Receiver Destination
