Process Oriented Flashcards
GAME model
-Generic
Goal
Audience
Message
Evaluation
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Factors Influencing Business Environments
Globalization Accountability Technology New Media Network Structure Government Deregulation/Regulation
RACE model
-Public Relations
Research
Action Planning
Communication
Evaluation
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ADDIE model
-Instructional Design
Analysis Design Development Implementation Evaluation
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AIDA model
-Advertising
Attention
Interest
Desire
Action
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HPT Model components
- Review organizational goals
- GAP Analysis (current vs. desired state)
- Cause Analysis
- Intervention selection
- Implementation
- Evaluation
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HPT model purpose
Conducts a cause analysis and matches the root cause with an appropriate intervention
What are the Values of Process models?
1 Verbal or visual representation
-represents how something works
-some models have greater fidelity than others
2 Promotes consistent and systematic approach to doing work
-all steps essential and interdependent
3 Reduces uncertainty
Serves As a guide for accomplishing tasks
-step by step
Evaluating a Goal or Objective
SMART
Specific measurable attainable realistic timely
MAGER’S CRITERIA
- Clear, specific action verb (behavior)
- Conditions or given context
- Performance measure(s)/criteria
Formative Evaluation
Improve a program under development
Summative Evaluation
Assess quality in final form
Confirmative Evaluation
Confirm something works over time
Metrics used in PR
Goal Setting Target Audience Setting Strategy Implementation Analysis & Evaluation
Metrics in Advertising
Product
Promotion
Price
Placement
