Collaborative Flashcards
Public Relations
Managing how the community views the organization.
Maintain positive reputation by planning events, writing press leases, and gaining publicity through media coverage
Human Resources
Responsible for attracting the most qualified employees and matching them to jobs they are best suited for.
Mangers- handle administrative functions: employee benefit questions or recruiting, interviewing and hiring new staff in accordance to company policy, provide training.
Community Relations
Helping and actively participating in the community the company operates to project company as a good corporate citizen
Identify sound philanthropic causes to support that meet the company’s commitment to social responsibility while reflecting its mission values and objectives
Employee Relations
Draft job descriptions identifying key knowledge, skills, and abilities of successful candidates.
Communicate compensation and Benefit Plans
Establish policies and appraisal procedures to evaluate employees
Marketing
Identify needs and desires of a target group and then decide how to satisfy those customers better than competitors.
Strategic decision making on product design, pricing, promotion, and distribution
Advertising
Creating brand and/or product awareness through advertising campaigns that inform a targeted audience.
Research analysis
Instructional Design
Design and develop materials that successfully meet learning goals and objectives.
Event Management
Analyze the purpose and background of an Event, the target audience and other important constituents like vendors, sponsors, staff, and/or media.
Locate appropriate facilitators of meetings and communicate the logistics of a meeting or event to the participants.
Internal Communication
Keeping employees informed. Focused on company mission and vision. Aligned Objectives-working toward the same goal
External Communication
Branding, image, reputation
Philanthropy
the desire to promote the welfare of others, expressed especially by the generous donation of money to good causes.
Corporate Social Responsibility
How a corporation acts in the marketplace and its corporate citizenship.
The way in which a corporation acts within a society.
The Deliberate inclusion of public interests into corporate decision-making
Primary Stake Holders
Company’s owner, board of directors, employees, shareholders, customers, and suppliers
Give a specific example-company and stake
Secondary Stakeholders
Anyone affected indirectly by the company’s actions. Ex. Community, the government, trade organizations, the media and activists.
Give a specific example-company and stake
CSR
Corporate Social Responsibility
