Theories Flashcards
Who developed Accommodation Theory?
Howard Giles
What does Accommodation Theory suggest?
That we adjust our speech to accommodate to others.
What is a divergence in speech?
When your speech moves further apart
What is a convergence in speech?
When your speech moves further together
What does Norman Fairclough’s theory of synthetic personalisation discuss?
Using personal pronouns and inclusive language to address mass audiences
What does Norman Fairclough’s theory of informalisation discuss?
Using relaxed language in a social environment to make it more comfortable. He argues that language has become more formal over time, with a conversational tone.
What does Fairclough’s theory of unequal encounters discuss?
That in every conversation there is a power struggle/power asymmetry.
What does Trudgill and Lokoff’s Prestige theory discuss?
That women tend to use overt prestige and men tend to use covert prestige in their discourse.
What can we evaluate about the Prestige theory?
It is outdated - context is more important than gender.
What does the Cooperative Principle of Grice discuss?
Grice said the cooperative principle involves maxims that people follow when talking to each other in order for communication to flow smoothly.
What are Grice’s four maxims?
Quantity, quality, relevance/relation and manner.
What is the difference between flouting and violating Grice’s maxims?
To flout is to deliberately break a maxim where those concerned are aware. To violate is to break a maxim and one person not be aware of it - this could be the speaker or those involved in the discourse.
What is an implicature?
Where an implied meaning arises through flouting a maxim.
What does Aristotle’s Rhetoric Theory discuss?
He said language of rhetoric is a way of convincing others and having good communication with other people.
How did Aristotle say persuasion is achieved via?
Ethos, pathos, logos and kairos.
What did Goffman’s theory of ‘facework’ discuss?
That when we talk to others, we have the potential to save or break face.
What is positive face?
Reflects an individuals need for his or her wishes and desires to be appreciated in a social context. This is the maintenance of a positive and consistent self-image.
How is positive face shown?
Compliments, common ground and agreeing
What is negative face?
Reflects an individuals need for freedom of action, freedom from imposition, and the right to make one’s decisions (independence). The need to not be imposed upon.
How is negative face shown?
Making requests, suggestions or giving warnings
What happens when we break face?
We create a face-threatening act. This is where what is said could potentially undermine the positive or negative face of the speaker, the hearer or both.
What happens when we save face?
We create a face-saving act. This is where we meet the requirements of both positive and negative face needs of the speaker, the hearer or both.
What is positive politeness?
Where we use language to show solidarity with the addressee. Positive politeness achieves positive facework. E.g. complimenting others, agreeing with them, having common ground, avoiding conflict.
How is positive politeness broken?
Threats, insults, belittling the reader.