THEORETICAL EXPLANATIONS OF MEDIA REPRESENTATIONS Flashcards

Question

Answer 1

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Distract the proletariat from their exploitation. In his book “ The state in a capitalist society” he argues that the ruling class use the media to control society by creating a false picture of reality that presents capitalism in a positive way. He was concerned about the impact of the media and stated that it was ‘the new opium of the people’

Answer 2

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Found evidence of owners directly manipulating media content. “Press barons” were quite open about their propagandist role, and also that there have always been a lot more conservative supporting newspapers than those critical of that party, which reflects them serving the interests of their wealthy owners.

Answer 3

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Notes that in 1983 50 corporations controlled the vast majority of all news media in the USA, but by 2004 media ownership was concentrated in 7 corporations.

Answer 4

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Control the media so that it cannot be used against them

Answer 5

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His theory supports Hall’s argument - black people are portrayed as natives, entertainers and slaves.

Answer 6

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Groups reflect unconscious racism as they are portrayed as the source of their problems, there was an attempt to promote diversity and is constructed by control of the media

Answer 7

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Researched working class ‘issues’ such as workers strikes and industrial action. Found that these social groups were again presented in a stereotypical way.

Answer 8

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States that what we see in the press/ news is determined by its readers/audiences. Pluralism suggests that if social groups were presented unfairly, audiences would not continue to use media products being sold.

Answer 9

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Argues that journalists are vital in a democratic society as they provide the general public with the information required to participate in political and cultural life.

Answer 10

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This is what the media is labeled as. Who they vote for. The media holds this label as it felt that access to info is seen as an essential part of democracy that allows people to make informed choices. Types of media includes news channels, social media and tabloid press.

Answer 11

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States that women are socialised to conform to and buy into, what she coins the beauty myth- women feel pressure to conform to the male image of what a woman should look like. The ‘ideal’ representation of femininity. Women develop a ‘false consciousness’ which distracts them from seeking to improve their position in society.

Answer 12

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Feminists would argue that media representations of women are caused by a recent backlash against feminist movements. Studied men’s magazine FHM. which override the message of feminism and promoted a ‘laddish culture’.Women were objectified.

Answer 13

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Male dominated media industry, patriarchal society, Male gaze to characterize cinema as an instrument of male spectatorship. She carried out a semiology to research the representation of women within films. Eg. disney princesses built to satisfy male eye, unrealistic beauty standards. Movies filmed from hetrosexual male eye.

Answer 14

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Feminists argue that media representations reflect stereotypical and Western ideals of femininity and beauty. States that generally magazines do have an impact on the identity of their readers. ‘Discourse of western enlightened values’ is present throughout magazines. Magazines focus on fashion, lifestyle, love and beauty.

Answer 15

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‘Global village’ info would eventually be passed on electronically due to it “ moving at the speed of light” Globalisation has had a direct impact on media representations as provides access to broader range of lifestyles and identities that offers people choice.

Answer 16

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‘Media saturation’ as people engage with a range of different media products and forums.

Answer 17

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Claims that media saturation has altered reality and acknowledges that this can have negative impacts on society. Postmodern- marxist stance. Media saturation has made it incredibly difficult for people to distinguish what is reality and what is fiction. Hyper- reality. Fake news.