Themes Flashcards by S G | Brainscape

Q

What are the 4 keys to effective neuromarketing?

A

diagnose the pain
differentiate your claims
demonstrate the gain
deliver to the brain

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Q

what are the 6 priniciples to sticky ideas?

A

Simple
Unexpected
Concrete
Credible
Emotional
Stories

remember SUCCESS

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Q

What are the porter’s five forces?

A

Rivalry among existing firms
Threat of new entrants
Threat of Substitute products
bargaining power of supplies
bargaining power of consumers

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