Chapter 1

Question 1

an _______ a complex intermingling of groups with diverse cultural, ethnic, religious, and economic attributes

Answer 1

Audience

Question 2

Easily Identifiable ethnic groups

Answer 2

Hispanics, African Americans & Asian Americans

Question 3

What do hispanics prefer?

Answer 3

ads, and other informational materials in Spanish

Question 4

How many hours do hispanic people listen to the radio?

Answer 4

26 to 30 hours a week. 13 percent more than the general population

Question 5

what minority is the largest racial minority?

Answer 5

African Americans

Question 6

Individual born between 1980 and 1995 are called?

Answer 6

The Millennial Generation because many of them entered the workforce in the 21st century

Question 7

Individuals born between 1946 and 1964 are called?

Answer 7

Baby boomers as they were born after WW2

Question 8

What are baby boomers concerned with?

Answer 8

Health care, insurance, retirement planning, personal investing