Class 7

Question 1

What are the 3 parts to the Golden Circle?

Answer 1

• what you do: the products an organizations sells or the services they offer
• how you do it: what sets an organization apart from their competition
• why (the hook): it the reason the organization exists

Question 2

what are the 3 compartments to the brain

Answer 2

• the neo-cortex: the rationality
• limbic: where you have feelings of trust & loyalty
• reptilian brain: fight or flight instincts

Question 3

What does is SWOT Analysis?

Answer 3

• can help you uncover opportunities
• by using the SWOT framework, you can develop a strategy & offer valuable advice to outsmart the competition and succeed

Question 4

What makes up SWOT?

Answer 4

• Strenghts: areas you do well in
• Weaknesses : areas you need to improve
• Opportunities: external factors that may contribute to your organization
• Threats: potential problem that your organization faces

Question 5

What are the 5 criteria for a successful newsletter?

Answer 5

• Knowledge and skills
• Uniqueness
• Fulfill unmet needs
• Frequency
• Distribution

remember KUFFD

Question 6

What are 5 things to consider when comparing the format of print vs online newsletters?

Answer 6

1. cost
2. speed
3. time
4. measurement
5. purpose

remember c-stmp

Question 7

What are 6 tips to write a newsletter article?

Answer 7

• feature stories
• should be interesting and informative
• reinforce company objectives
• research
• photos
• personalize

Question 8

What are two types of newsletters

Answer 8

• employee and member newsletters

- special interest subscription newsletters

Question 9

what’s the difference between writing and reporting for newsletters?

Answer 9

• reporting deals with information

- writing deals with analyzing and packaging info

Question 10

What is the purpose of special interest newsletters?

Answer 10

• to communicate info about the special interest that binds the group

Question 11

What information should external newsletters have?

Answer 11

• a few ideas they can implement immediately
• ‘how to’ info so readers can do things themselves
• general articles that help save time & money

Question 12

What info should internal newsletters have?

Answer 12

• organizational plans for the future
• job advancement opportunities
• HR policies
• staff changes and promotions

Question 13

What does an agency offer?

Answer 13

• variety of work
• constant change
• high-profile assignments
• diverse skills training

Question 14

What to do when pitching for a new business?

Answer 14

• start with research: who, what , why
• get creative
• be yourself
• rehearse
• prepare for the worst