Class 8 Flashcards
1
Q
What are some tips for a successful PR pitch?
A
- Do your homework
- Give relevant case studies
- Show your personality
- Follow up
- Lose jargon
- Stand your ground
2
Q
What companies did eBay have a collaboration with?
A
- Indigenous artists
- Opelle (handbags)
- Vawk
3
Q
What is cognitive dissonance theory?
A
the extreme discomfort of simultaneously holding two thoughts that are in conflict
4
Q
What is investor relations
A
- a public relations specialty that bridges the finance world with communications
5
Q
what do investor relations officers do?
A
- develop relationships with investors
- secure analyst coverage
- help ensure stocks are easy to sell
- help maintain a high share price
6
Q
What are some tactics that IR professionals execute?
A
- issuing press releases
- conducting media relations
- holding meeting with investors
- developing CSR report
- updating websites and fact sheets
7
Q
what is the difference between shareholders and stakeholders?
A
- shareholder own shares or a financial stake in a public company
- stakeholders can include shareholders but involve a larger group of publics that have an interest in the company
8
Q
What did Air Canada do in their IR campaign against the merger?
A
- they ran 57 full page ads
- contacted shareholder individually by calling them
- they updated shareholder news daily on their company website
9
Q
What are 4 tips for people starting in IR?
A
- Confidence and great presentation skills are vital
- brush up on your business knowledge
- don’t be afraid to make mistakes
- pay your dues in a consulting firm
