Class 9 Flashcards
What is investor relations?
- a strategic management responsibility
- integrates finance, communication & marketing
what are 5 responsibilities of investor relations?
- CEO messages
- outreach
- website
- site tours
- quarterly reports
remember cows-q
What are disclosure requirements?
- plain, fair, timely disclosure is a legal requirement subject to serious penalties by the Canadian Securities Exchange Commission
- shareholders can sue for misleading info
What does OSC stand for? and what is it?
- Ontario Securities Commission
- OSC is a regulatory board that enforces compliance with the provisions of the Securities Act.
- they make rules to prevent misconduct and maintain integrity in the markets
What are the 4 IR roles?
- Strategy: establish annual objectives and strategies
- Financial Reporting: prepare communications material
- Acquisitions: liase with bankers, regulators
- Feedback: develop feedback channels to listen to what stakeholders are saying
What are 5 key IR audiences
- financial media
- retail
- regulators
- brokerage analysts
- institutional shareholders/bondholders
What are the 6 key IR channels?
- website
- annual report
- quarterly calls
- analyst outreach
- investor presentation
- media
remember waq-aim
what is common between IR and PR?
- Takeovers
- product recalls
- rationalizations
- lawsuits
- CSR
What are IR skills in the knowledge area?
- communication
- marketing
- finance
- merger
What are IR skills in key capabilities?
- writing
- media relations
- surveys
- coaching
what is CIRI?
Canadian Investor Relations Institute
what is the good, bad & ugly of IR?
- Good: direct access to CEO & board
- bad: IR is repititive
- ugly: IR practitioners can go down with the share price
List some annual report writing tips
- define your audience
- work out your style
- create a narrative
- empathize
- communicate first, then comply
- explain the bad as well as the good
- repeat yourself
- learn from others but don’t imitate
what do publicists in NY and LA usually do?
- developing biographies of actors
- preparing digital media kits
- researching possible story angles
- maintaining social media
- setting up media interviews
what are the two staffs LA firms usually have?
- planters: distribute stories about individual clients
- bookers: place clients on talkshows
what are some tactics sports publicists usually do?
- prepare media kits
- compile stacks of statistics
- maintain press box
- arrange interviews
- book appearances
what are the three steps of travel PR?
- Stimulating the public’s desire to visit a place
- arranging for the travelers to reach it
- making certain that visitors are comfortable
what are the 5 crises team the mariott hotel setup after the bombing?
- research and writing
- media team
- internal communications team
- community relations
- logistics team
