The Voice

Question 1

“Britains most successful black newspaper”

Answer 1

Values & ideologies - ‘celebrating black experience’

Question 2

Context from 1982

Answer 2

Thatcher era -unemployment which effected P.O.C
Sus law: officers discriminated against P.O.C - Innocent stabbed and searched

Brixton riots - young people rooting against police = 7.5m damage

Question 3

How does the voice steer away from these negative outlooks

Answer 3

Black people in media are usually represented negatively - the voice showed positive representation

Question 4

How are audience made to feel through representation

Answer 4

Audience are positioned to sympathize
- positive portrayal of black people - showing their success

Question 5

Examples of this within the newspaper

Answer 5

“Damn what a change that was” - maison Reese’s life within fashion industry(positive)
- subrenting stereotypes (evolution)

“Black votes win it for labour” - 44% B.P
-Shows how they can influence elections, politics, position of power (empowering)

Question 6

How was the voice produced + distributed

Answer 6

More online, digital output
-successful change moving with modern tech

2004 - cleaner company took it over - subsidiary media

Question 7

Who was the founder and want did they provide

Answer 7

Val mocala (Jamaican)
-provided opportunity for young black journalists

He’s “interested in seeing the voice read by the next generation”