Teen Vogue

Question 1

INDUSTRY

Question 2

Who was teen vogue published by

Answer 2

Conde Nast
-global conglomerate company

Advance publication own condenser = more powerful and diversified

-spin-off from the main Vogue magazine
-attract a younger audience for teen vogue to then push them towards vogue magazine = helps increase profit

Question 3

Who was the editor + chief of teen vogue

Answer 3

Elaine welteroth
-first African American - diversity

Question 4

Decline in print magazines

Answer 4

Originally began as a print magazine - however over time the printing industry declined
-because more people are online - causing massive revenue drop

Print addition ceased in 2017 and became online only site - wasn’t as bad as it cost less to run online

Question 5

Growing audience

Answer 5

Grew rapidly - extra 5m users in just one year
2016 - 2.9m users
2017 - 7.9m users

Question 6

What are some factors in them growing their audience

Answer 6

Social Media
-their online content is very popular - 14m users on SM eg: tiktok, snap and YouTube

They do a teen vogue summit every year

New tech = new modern audience

Question 7

Content that may appeal to audiences or be controversial

Answer 7

Political (very evident) - eg - anti trump
- “trump is still meddling in election results

Unafraid to push boundaries - quite rebellious and controversial opinions + values
Eg - “so how does sex actually work”

Question 8

AUDIENCE

Question 9

Who are teen Vogue’s target audience

Answer 9

Primary audience - teens and young adults (diverse)

Question 10

How does Layout attract audience

Answer 10

Made So it’s easy to understand
- small chunks of info
-bullet point
-subheadings
-pictures

They might find large texts and info off putting

Question 11

How does content attract audience - gender

Answer 11

Multiple references to tv shoes about teens characters eg PLL + GG
- Female led casts = attracts a predominantly female audience - also women rights, sexual assault etc…
- also a broader gendered audience as teen vogue talks about transgender and non-binary experiences

Question 12

How does content attract audience - age

Answer 12

“We can’t vote yet, but we’re fighting so someday we can”
- applying this to 13-17yr olds

Teenage slang
- eg, “legit” + “omg”

Articles about going back to school
- eg, “30 cute supplies for back to school” = teenage nature

Social media - Facebook = some content attracts older audience - may feel there aren’t many up to date + modern representation of women

Question 13

Diverse

Answer 13

“Why you should capitalize the B in black” - wider and more diverse topics
- natural black hair articles etc…