The Times Industry and Audience

Question 1

Curran and Seaton- Power and media

Answer 1

Part of NewsCorp which is horizontally and vertically integrated, huge conglomerate
This could limit or inhibit journalist freedom because of Rupert Murdoch’s control

Question 2

Regulation- Livingstone and Lunt

Answer 2

Increasing power of NewsCorp because of expansion into digital media puts traditional appraches to regulation at risk
Regulated by IPSO

Question 3

Hesmondhalgh- Cultural Industries

Answer 3

Part of vertically and horizontally integrated global conglomerate NewsCorp
Wide range of titles maximises audiences and minimises risk
Embraced digital expansion by introducing paywall subscription to generate online income
NewsCorp operates across a number of cultural industries

Question 4

Target demographic

Answer 4

ABC1
over 35
Right wing/ neutral political stance
Well-educated, middle class
Interest in global affairs

Question 5

Audience interpretation

Answer 5

Takes a fairly neutral approach to Brexit which allows readers to make own interpretation and opinion
Potential empathy with May and sense of identification as audience feels similar way to her about situation (use of close up shot)

Question 6

Stuart Hall- Reception theory

Answer 6

Encourages a negotiated reading
Focuses on emotional state of May and despair of situation
Asks audiences to focus on own emotional response