Black Panther Flashcards
1
Q
Ownership
A
Produced by Marvel Studios which is a subsidiary of Disney
Also films distributor which is a good example of vertical integration
2
Q
Marketing
A
360-degree consumer experience
Make film a ‘cultural event’ across different platforms
Trageted diverse audience because of this eg Kendrick Lamar soundtrack, Lexus car, New York fashion week show
Working in SYNERGY with different companies
