Media terminology Flashcards
What is convergence
The coming together of previously separate media industries and platforms. It is often the result of advances in technology
What is diversification
Where media organisations who have specialised in producing media products in one form move into producing content across a range of forms
What is horizontal integration
Where a media conglomertae is made up of different companies that produce and sell similar products
What is a public service broadcaster
A broadcaster that is financed by public money and is seen to offer public service by catering for a range of audiences and providing information, as well as entertainment
What is synergy
The combination of elements to maximise profit within a media organisation or product
What is vertical integration
Vertically integrated companies own all or most of the chain of production and distribution for the product
What is binary oppposites
When texts incorporate examples of opposite values
What is cross platform marketing
A text that is distributed and exhibited across a range of media formats and platforms
What is a denotation
The literal meaning of a sign
What is a connotation
The suggested meanings attached to a sign
