Product contexts Flashcards
1
Q
What is the historical context of ‘Assassin’s Creed’?
A
- Video games are a relatively new media form
- Since the 1970’s they have had rapid technological growth
- It is hard to regulate such a fast growing industry
2
Q
What is the economic context of ‘Assassin’s Creed’?
A
- Videa games are financially and culturally significant mainly in Japan, USA and UK
- Severe rise in mobile gaming
- Ownership can also impact financial success of a video game
3
Q
What is the social and cultural context of ‘Assassin’s Creed’?
A
- Rise in female gamers, so need for better representation of them in products
- They are often underrepresented as they are assumed to be a minority group
4
Q
What is the historical context of ‘Tide’?
A
- Post WW2 consumer boom of 1950’s meant rapid development of new technologies to make domestic chores easier
-Products linked to these new technologies such as washing powder also became popular
5
Q
What is the cultural context of ‘Tide’?
A
- Print ads at the time conventionally had more copy because products were new and needed more explaining to audiences
- Still many typical conventions used in print advertising even today
6
Q
What is the social and political context of ‘Tide’?
A
- Intertextual references to WW2 propaganda such as Rosie the Riveter which encouraged women to work during the war in the place of men that had gone off to fight
- However post war they were linked to domesticity again hence why household products were primarily aimed at women
7
Q
What is the cultural context of ‘Water Aid’?
A
- Contemporary audience is assumed to be familiar with codes and conventions of charity adverts due to events such as ‘Live Aid’ and ‘Comic Relief’
- Target demographic of people 30’s-40’s would likely recognise the song ‘Sunshine On A Rainy Day’ from 1990
8
Q
What is the social context of ‘Water Aid’?
A
- Water Aid said the public had become desensitised to traditional fundraising tactics
- The most conventional type of charity advert the stereotypical ‘victim’ needing the audiences help
- So the countertypical representation in this advert may stand out to an audience who has perhaps become immune to the emotive tone in a typical charity advert
9
Q
What is the cultural context of ‘Kiss Of The Vampire’?
A
- 1960’s audience can be assumed to be familiar with the codes and conventions of ‘monster movie’ film posters and its female characters
10
Q
What is the political and social context of ‘Kiss Of The Vampire’?
A
- The 1960’s is often seen as the start of women’s liberation such as the introduction of the contraceptive pill in 1960
- This advert encodes ‘older’ stereotypes of women as passive victims of men as well as a more modern representation of women challenging male dominance
11
Q
What is the historical context of ‘Formation’?
A
- Flooding in New Orleans following Hurrican Katrina created racial tensions
12
Q
What is the economic and political context of ‘Formation’?
A
- Motivation of finance and profit, released the day before Beyonce’s Superbowl performance
- This meant that there was a global circulation of 100m views
- Was this video to promote a cultural/political agenda or for financial gain?
13
Q
What is the social and political context of ‘I, Daniel Blake’?
A
- Addresses contemporary British issues such as poverty and the welfare system
- Conveys a clear left wing political message and criticises government policy
- Much of Ken Loach’s work has addressed similar issues via social realism
14
Q
What is the economic context of ‘Riptide’?
A
- Low budget, unique style due to indie genre
- Advertising song/artist
15
Q
What is the social and cultural context of ‘Riptide’?
A
- References to surrealist film impacts the representation of women
16
Q
What is the political context of ‘The Times’ and ‘The Daily Mirror’?
A
- In 2016 UK citizens voted to leav the EU
- Vote was very close (52% voted leave and 48% remain)
- Theresa May took over from David Cameron after he resigned
- In this edition MPs had just voted against the deal she had negotiated with the EU which was very serious
17
Q
What is the cultural context of ‘The Times’?
A
- Horse racing is an iconic part of British culture often associated with the upper classes
- Audience can be assumed to be familiar with broadsheet conventions such as one main story with lots of details and smaller headlines at the bottom
18
Q
What is the industry context of ‘The Times’?
A
- Owned by News UK which is a subsidiary of Ruper Murdoch’s global mass media conglomerate News Corp
- The company demonstartes a predominantly right-wing political stance despite The Times being more neutral
- One of the first newspapers to introduce a website with a paywall system in response to fall in print sales
- Part of regulatory body IPSO which is anti-Leveson in its approach
19
Q
What is the cultural context of ‘The Daily Mirror’?
A
- Eastenders is one of the UK’s most popular soap operas and the actors have become celebrities
- One of their main elements is sports reporting, especially horse racing
20
Q
What is the industry context of ‘The Daily Mirror’?
A
- Owned by Reach PLC which is the largest multimedia content producer in the UK
- Largest fall in print sales for any national newspaper
- Launched MIrror Online in response and has social media prescence
- Regulated by IPSO
21
Q
What is the historical context of ‘Black Panther’?
A
- 15th-20th century: European powers colonised Africa and exploited continent for resources and slaves
- In the early 20th century African-Americans attempted to establish a new black cultural identity with movements such as the Harlem Renaissance
- The Black Panther Party was a black power activist group
22
Q
What is the cultural context of ‘Black Panther’?
A
- Superhero films are generally dominated by white men
- Marvel films have topped the box office for around 15 years but black characters are usually reduced to sidekick roles
- Black cinema has traditionally consisted of issue-driven social realism or are arthouse/prestige films
- ‘Blade’ is one of the few black superhero films
- # oscarsswhite campaign in 2016 drew attention to the lack of diversity in nominations
- The media usually portrays Africa as an under-priveleged, developing country
- Cultural movement of ‘Afrofuturism’
23
Q
What is the economic and political context of ‘Black Panther’?
A
- Barack Obama was the first black US president from 2009-2017 and made significant changes to help under-priveleged people
- Black Lives Matter movement drew attention to police brutality in the US
24
Q
What is the historical context of ‘Late Night Woman’s Hour’?
A
- Woman’s Hour has broadcast since the 1940’s, possibly reflecting the idea of tokenism by creating a show just for women
- Late Night Woman’s Hour is a spin off that features frank and honest discussions and demonstrates changes in gender equality
25
Q
What is the social and cultural context of ‘Late Night Woman’s Hour’?
A
- Changes to the female role in society and increased equality
- Impact of the #MeToo movement
