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A Level Media Paper 1 > Product contexts > Flashcards

Product contexts Flashcards

1
Q

What is the historical context of ‘Assassin’s Creed’?

A
  • Video games are a relatively new media form
  • Since the 1970’s they have had rapid technological growth
  • It is hard to regulate such a fast growing industry
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2
Q

What is the economic context of ‘Assassin’s Creed’?

A
  • Videa games are financially and culturally significant mainly in Japan, USA and UK
  • Severe rise in mobile gaming
  • Ownership can also impact financial success of a video game
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3
Q

What is the social and cultural context of ‘Assassin’s Creed’?

A
  • Rise in female gamers, so need for better representation of them in products
  • They are often underrepresented as they are assumed to be a minority group
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4
Q

What is the historical context of ‘Tide’?

A
  • Post WW2 consumer boom of 1950’s meant rapid development of new technologies to make domestic chores easier
    -Products linked to these new technologies such as washing powder also became popular
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5
Q

What is the cultural context of ‘Tide’?

A
  • Print ads at the time conventionally had more copy because products were new and needed more explaining to audiences
  • Still many typical conventions used in print advertising even today
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6
Q

What is the social and political context of ‘Tide’?

A
  • Intertextual references to WW2 propaganda such as Rosie the Riveter which encouraged women to work during the war in the place of men that had gone off to fight
  • However post war they were linked to domesticity again hence why household products were primarily aimed at women
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7
Q

What is the cultural context of ‘Water Aid’?

A
  • Contemporary audience is assumed to be familiar with codes and conventions of charity adverts due to events such as ‘Live Aid’ and ‘Comic Relief’
  • Target demographic of people 30’s-40’s would likely recognise the song ‘Sunshine On A Rainy Day’ from 1990
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8
Q

What is the social context of ‘Water Aid’?

A
  • Water Aid said the public had become desensitised to traditional fundraising tactics
  • The most conventional type of charity advert the stereotypical ‘victim’ needing the audiences help
  • So the countertypical representation in this advert may stand out to an audience who has perhaps become immune to the emotive tone in a typical charity advert
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9
Q

What is the cultural context of ‘Kiss Of The Vampire’?

A
  • 1960’s audience can be assumed to be familiar with the codes and conventions of ‘monster movie’ film posters and its female characters
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10
Q

What is the political and social context of ‘Kiss Of The Vampire’?

A
  • The 1960’s is often seen as the start of women’s liberation such as the introduction of the contraceptive pill in 1960
  • This advert encodes ‘older’ stereotypes of women as passive victims of men as well as a more modern representation of women challenging male dominance
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11
Q

What is the historical context of ‘Formation’?

A
  • Flooding in New Orleans following Hurrican Katrina created racial tensions
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12
Q

What is the economic and political context of ‘Formation’?

A
  • Motivation of finance and profit, released the day before Beyonce’s Superbowl performance
  • This meant that there was a global circulation of 100m views
  • Was this video to promote a cultural/political agenda or for financial gain?
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13
Q

What is the social and political context of ‘I, Daniel Blake’?

A
  • Addresses contemporary British issues such as poverty and the welfare system
  • Conveys a clear left wing political message and criticises government policy
  • Much of Ken Loach’s work has addressed similar issues via social realism
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14
Q

What is the economic context of ‘Riptide’?

A
  • Low budget, unique style due to indie genre
  • Advertising song/artist
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15
Q

What is the social and cultural context of ‘Riptide’?

A
  • References to surrealist film impacts the representation of women
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16
Q

What is the political context of ‘The Times’ and ‘The Daily Mirror’?

A
  • In 2016 UK citizens voted to leav the EU
  • Vote was very close (52% voted leave and 48% remain)
  • Theresa May took over from David Cameron after he resigned
  • In this edition MPs had just voted against the deal she had negotiated with the EU which was very serious
17
Q

What is the cultural context of ‘The Times’?

A
  • Horse racing is an iconic part of British culture often associated with the upper classes
  • Audience can be assumed to be familiar with broadsheet conventions such as one main story with lots of details and smaller headlines at the bottom
18
Q

What is the industry context of ‘The Times’?

A
  • Owned by News UK which is a subsidiary of Ruper Murdoch’s global mass media conglomerate News Corp
  • The company demonstartes a predominantly right-wing political stance despite The Times being more neutral
  • One of the first newspapers to introduce a website with a paywall system in response to fall in print sales
  • Part of regulatory body IPSO which is anti-Leveson in its approach
19
Q

What is the cultural context of ‘The Daily Mirror’?

A
  • Eastenders is one of the UK’s most popular soap operas and the actors have become celebrities
  • One of their main elements is sports reporting, especially horse racing
20
Q

What is the industry context of ‘The Daily Mirror’?

A
  • Owned by Reach PLC which is the largest multimedia content producer in the UK
  • Largest fall in print sales for any national newspaper
  • Launched MIrror Online in response and has social media prescence
  • Regulated by IPSO
21
Q

What is the historical context of ‘Black Panther’?

A
  • 15th-20th century: European powers colonised Africa and exploited continent for resources and slaves
  • In the early 20th century African-Americans attempted to establish a new black cultural identity with movements such as the Harlem Renaissance
  • The Black Panther Party was a black power activist group
22
Q

What is the cultural context of ‘Black Panther’?

A
  • Superhero films are generally dominated by white men
  • Marvel films have topped the box office for around 15 years but black characters are usually reduced to sidekick roles
  • Black cinema has traditionally consisted of issue-driven social realism or are arthouse/prestige films
  • ‘Blade’ is one of the few black superhero films
  • # oscarsswhite campaign in 2016 drew attention to the lack of diversity in nominations
  • The media usually portrays Africa as an under-priveleged, developing country
  • Cultural movement of ‘Afrofuturism’
23
Q

What is the economic and political context of ‘Black Panther’?

A
  • Barack Obama was the first black US president from 2009-2017 and made significant changes to help under-priveleged people
  • Black Lives Matter movement drew attention to police brutality in the US
24
Q

What is the historical context of ‘Late Night Woman’s Hour’?

A
  • Woman’s Hour has broadcast since the 1940’s, possibly reflecting the idea of tokenism by creating a show just for women
  • Late Night Woman’s Hour is a spin off that features frank and honest discussions and demonstrates changes in gender equality
25
Q

What is the social and cultural context of ‘Late Night Woman’s Hour’?

A
  • Changes to the female role in society and increased equality
  • Impact of the #MeToo movement

A Level Media Paper 1 (14 decks)

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