The Daily Mirror Industry and Audience only

Question 1

Curran and Seaton power and media

Answer 1

Reach PLC has maintained power despite a fall in print sales by diversification into regional news
Diverse pattern of ownership has paved the way for more varied and adventurous products

Question 2

Regulation- Livingstone and Lunt

Answer 2

Reach PLC is facing increasing pressure with rest of industry to adhere to strict rules and regulation
After Leveson Inquiry
Issues of protecting citizens from harmful content whilst ensuring press freedom
Regulated by IPSO

Question 3

Hesmondhalgh- Cultural industries

Answer 3

Reach PLC is horizontally integrated with wide range of titles to maximise audiences and minimise risks
Has embraced digital expansion by offering digital content and marketing for additional income

Question 4

Mirror Online and use of social media

Answer 4

Interactive opportunities for audiences such as competitions and polls

Question 5

Target demographic

Answer 5

C2DE
Over 35
Working class
Labour supporters/ left wing political bias

Question 6

Audience positioning

Answer 6

Positioned to disapprove of May and Conervative Party

Question 7

George Gerbner- Cultivation theory

Answer 7

Audience is exposed to repeated idea of May and politics that shape their political views and opinions
But messaged so not to resonate which an established belief hence why the target audience must be catered towards

Question 8

Stuart Hall- Representation theory

Answer 8

Ambiguous representation of women
Some may decode the representation of women as weak and vulnerable
Other may negotiate it as women being defiant in the face of adversity