the times Flashcards
what is the times?
The Times is a high status national daily newspaper in the quality sector of the market.
who owns the times?
it is part of The Times newspaper group which is a subsidiary of News UK. News UK is a British-based, American-owned newspaper publisher, and a subsidiary of the American mass media conglomerate News Corp.
what is news corp?
the mass conglomerate which owns the subsidiary (news UK) and which is vertically and horizontally integrated. concentrates on newspapers and publishing.
context:
The Times has maintained a more neutral stance, particularly in its coverage of the Brexit debate as its readers are comprised of ‘Remainers’ and ‘Leavers’.
readership:
mon-sat = 800,000
sat = 1.1 million
subscritions:
540,000 - online and print
the decline of print newspapers:
In 2016, The Times and Sunday Times launched a combined website and made the decision to move from a rolling news to an edition-based digital format, updated three times a day to match the reading patterns of their audience more effectively.
has the decline affected the times?
NO-
however the times continues to have a higher reach in print sales than online.
The decline hasn’t really affected them much because they have an older audience who are less likely to have drifted online.
What is name of the subsidiary that owns The Times?
News UK
When was The Times first published?
1785
Why does The Times benefit from the company being horizontally and vertically integrated?
Because they will have more money, resources and power i.e. global distributions, share journalists etc.
What has The Times newspaper done to address the decline in print sales?
Time radio, website, digital subscriptions.
regulation:
IPSO is a newspaper run regulatory board. Belonging to a regulatory board shows that newspaper companies understand that they do need control some of the things that they put into the print and their website to remain within (law). For example, they cannot use offensive language
This is a regulatory body that maintains press standards but is anti-Leveson in its approach.
how is it funded?
Print sales
Paywall (illusion of quality content)
Digital subscriptions
Advertising revenue
