kim k Flashcards
the aim of the game:
The aim of Kim Kardashian Hollywood is to work your way up the celebrity scale from Z-List to A-List.
The goal of Kim Kardashian: Hollywood is to gain as many fans as possible by doing well on projects, getting attention from Starnews, and dating to get to the A-list.
narratives and objectives:
s you play you will interact with a range of real and fictional characters in the United States and around many of the world’s most glamourous and famous locations. As you progress, there are collectibles and missions that will allow you to develop the status of your customisable character. Your ranking is determined by your position on the Top Stars list in Hollywood. They are sorted into six different lists, Unlisted being the lowest rank to the A-list being the highest rank. You rise up in ranks by gaining fans.
characters:
Characters are NPCs (Non-Playable Characters) that appear in goals or locations and the storyline as you progress in Kim Kardashian: Hollywood. These exclude NPCs you meet in the game that you can date or network with. These types of contacts are randomly generated according to each individual game.
In your pursuit of celebrity some of the fictional characters work with you and some actively try to ruin your journey by beating you to A-List.
media lang:
the game is bright, cartoony and uses primary colours.
settings:
There are a range of locations in the game that try to mirror the stereotype of the celebrity lifestyle of an A-lister: dubai, san fran, lax, brooklyn, the hamptons, monaco.
narrative: special events
Special Events are temporary goal arcs that are available only during Weekend Events in the game. By completing them, players can not only earn Cash Cash, XP XP, Energy Energy and Star Stars, but also Special Event stars. These regularly happen and keep the game fresh. It also means established players keep coming back to the game to see what the latest updated events are.
You can change your look whenever you like. The game encourages players to “keep on top of current fashion to maximise your fans!”
numbers:
Kim Kardashian: Hollywood is incredibly popular. It has been downloaded over 50 million times and generated $200 million plus.
Who is the intended audience for the Kim Kardashian Hollywood game?
the intended audience for Kim Kardashian Hollywood are fans of the Kardashians because they would be most interested about the celebrities.
How does the game both reinforce and subvert stereotypes in the media?
It reinforces the stereotype of how girls only focus on there looks,clothes and popularity throughout the game but by having the option of playing as a man it subverts the stereotype as only woman like being such a way.
Why is the game so addictive for audiences?
The game is so addictive for audiences because “humans like to push buttons, collect things”
Why do audiences like it?
it follows the uses and gratifications theory and audiences choose this media product to engage with.
escapism or entertainment – escaping from normal life.
social interaction– fulfils their need for companionship. This is particularly true of social media products, online gaming and online communities. It can also apply to audiences developing an affection for certain stars or characters.
Personal identity - seeing your own lifestyle, interests or ambitions reflected in a media product; reinforcing your own identity.
Surveillance/ education– using media to find out about the world around them.
postive representations:
the game has been praised for its representation of diversity- race, ethnicity, and sexuality are all embraced and celebrated in the game.
negative representations:
the app has been criticised for the representation of women as it focuses on beauty, looks and dating. it suggests that women should want to be admired for their appearance, that dating a man is a way to be happy and that being famous without any clear talent is something to aspire for.
developer and release:
Kim Kardashian: Hollywood was developed by Glu Mobile, a highly successful mobile game developer and publisher. It was released in June 2014 and was marketed heavily using the Kim Kardashian brand.
With social media promotion, the game quickly shot to the top of download lists and iTunes app store charts.
media convergence:
The game: TV Show and social media channels are referenced in game. Player encouraged to engage online and gain bonus items for sharing on Facebook etc.
Social media: Game appears on Kim’s actual social media platforms. Also, need to tweet in game.
TV Show: Game appears on Keeping Up with the Kardashians episodes. TV Show is also referenced in game.
