artic monkeys Flashcards
what is the Arctic Monkeys?
Arctic Monkeys are an English indie rock band from Sheffield. They have released six albums and won seven Brit Awards.
who is the lead singer?
alex turner
when did the band form?
2002
the song- i bet you look good on the dance floor:
I Bet You Look Good on the Dancefloor is their first single from debut album Whatever People Say I Am, That’s What I’m Not.
when was the song released?
It was released in 2005 and went straight to number 1 on the singles chart.
how were they put together?
Unlike BLACKPINK, Arctic Monkeys weren’t put together by an entertainment company, they were all friends from school. They formed in 2002 and wrote songs based on their lives and what they saw on nights out in Sheffield.
how did they build a fanbase?
They played at pubs and small venues in and around Sheffield, and built up a huge following online using Myspace.
The power of the internet:
Myspace was released in 2003 and was one of the first major social networking sites. Myspace was used by bands and artists to gain fans without the need for a record company.
Arctic Monkeys’ music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by a much wider audience.
The sharing of their music encouraged people to talk about and share their music, which created a buzz about the band.
Their fan base moved online, creating online communities where they could share songs and information.
Convergence and technology:
Technological convergence is the development of technology (such as phones and tablets) that allows us to access all types of media through one device. This has fundamentally changed the way music videos are produced, consumed and shared.
Technological convergence has created both challenges and opportunities for the music industry - both artists and record companies.
Arctic Monkeys: performance video
This is a performance video designed to look like a 1980s TV performance on programmes. It was filmed using old 1980s Ikegami 3-tube colour TV cameras to give it an authentic, nostalgic effect.
The simple performance video subverts music video conventions that became steadily more complicated and narrative-based in the 1980s and 1990s.
It opens with the singer introducing the song and adding the words ‘Don’t believe the hype’. This could be a reference to the online following the band built up using Myspace.
Audience:
Arctic Monkeys’ audience are likely to be predominantly white, middle class and reasonably young.
Psychographic groups might include Reformers and Explorers.
Recent global success pushed the band into bigger psychographic groups such as Mainstreamers.
theory: uses and gratifications
Audience pleasures would include diversion - the song is upbeat and fast-paced.
Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking).
Older fans would enjoy a sense of nostalgia from the 1980s-style performance video.
low budget feel- creates realism and audience can relate to it.
engaging/active audience on my space.
Music video regulation:
Music video regulation is controlled by the BBFC who set certain standards and ratings for different age groups who they believe should be exposed to content specific to their age via age ratings and certification. YouTube and Vevo work in partnership with the BBFC to age rate all music videos for artists who are signed to Sony Music UK, Universal Music UK and Warner Music UK (the ‘big three’). However, not all music producers sign up to this though and the BBFC does not have the power to regulate content on YouTube.
The sort of issues the BBFC considers in classifying music videos include:
drug misuse
dangerous behaviour presented as safe
bad language
sexual behaviour and nudity
threatening behaviour and violence
How many views does the song have now?
51 million
