galaxy

Question 1

who stars in galaxy

Answer 1

audrey hepburn through the use of extensive CGI.

Question 2

when is the advert set?

Answer 2

1950

Question 3

where is the advert set?

Answer 3

amalfi coast in italy to establish the nostalgia and the golden age.

Question 4

how is intertextuality used in the advert?

Answer 4

italy references her famous film “roman holiday’.
the non-digetic song “moon river” references her most famous film “breakfast at tiffany’s”

Question 5

the use of cgi in the advert:

Answer 5

it took over 7 months to create and use the cgi of the dead celebrity.
her children gave permission for her to be used.
it raised questions on why dead people are being used in adverts.

Question 6

how did hepburn make it more likely for the chocolate to be bought?

Answer 6

people thought that buying the chocolate would make you get a taste of the luxury and glamour of hepburn’s life.

Question 7

why did the creator use hepburn?

Answer 7

she was classy and elegant- made sense to use her to communicate the message of “use silk, not cotton”

Question 8

context of the advert:

Answer 8

the advert can be seen to reflect a more modern stance on gender equality than there was in the 1950s. She places the man in a position of subservience as a chauffeur and herself in a position of power and control.

Question 9

what does the amalfi coast suggest?

Answer 9

it represents glamour, luxury and wealth.

Question 10

setting:

Answer 10

the advert uses an establishing shot with scenic view of the mountains in amalfi coast.
vibrant and exuberant colour palettes.
camera pans across a small town.

Question 11

masculinity in the advert:

Answer 11

the men in the advert help drive the narrative- the villian who stops the bus and the hero who takes audrey in her car.

Question 12

how it follows propps theory:

Answer 12

princess- audrey
villain- fruit seller
hero- italian guy and the galxy chocolate.
donor- the bus driver.

Question 13

how if follows todorovs theory:

Answer 13

equilibrium- she is sitting in the bus.
disruption- bus crashes into fruit stall.
recognition- not the right place to eat her chocolate at it is crowded.
repair- hops in the italian guys car.
new eq- eats chocolate and drives off.

Question 14

What does the sudden non-diegetic sound once she sees the chocolate imply?

Answer 14

The sudden non-diegetic sounds once she sees the chocolate connotes that the chocolate is relaxing

Question 15

What did having a car mean in the 1950’s?

Answer 15

Having a car meant luxury and wealth as most people didn’t have cars

Question 16

What effect does the man’s car have?

Answer 16

The car creates a binary opposite against the bus, suggesting he is wealthier and of higher class

Question 17

When the man sees Audrey, what does the shot-reverse-shot imply?

Answer 17

The shot-reverse-shot emphasises their emotional connection and romantic narrative
Also makes him seem like the hero

Question 18

What does Audrey sitting in the back seat imply?

Answer 18

Creates message that the man is not what she wants, rather eating the chocolate is.

Question 19

What do the close up shots of the chocolate connote?

Answer 19

Close up shots of the chocolate are used to help sell the product.

Question 20

How does galaxy use romantic image to help sell their chocolate?

Answer 20

Red lips eating the chocolate, creating sexualised image which is conventional in chocolate adverts

Question 21

What does “why have cotton when you can have silk” imply?

Answer 21

“why have cotton when you can have silk?” Metaphorically implies that Galaxy is like silk and luxurious and other chocolates are binary opposites as cotton.

Question 22

What do the intertextualities do to the audience

Answer 22

The intertextualities help the audience to feel nostalgia and engage with the advert as they are pprobably pre sold fand of audrey.