marcus rashford Flashcards
who is marcus rashford?
Marcus is a high-profile footballer for Manchester United and England.
rashford and social media:
Marcus has become a powerful social media influencer and is not afraid to use social media to communicate with his audience rather than more formal media platforms.
his campaigns:
Marcus has directed most of his efforts towards the promotion of good causes and social campaigns rather than the promotion of commercial products and personal gain.
Marcus Rashford’s campaigns, particularly on food poverty, have brought him into conflict with the government which some people have criticised him for this.
contrast to other celebrities:
Marcus promotes values and ideals that are in contrast to many other celebrities.
why do people engage with rashford?
uses and gratifications theory:
- Information and Education= Marcus’s work on food poverty has taught many about the challenges in the UK.
- Personal Identity= Football enables fans to relate to their team or town. The poverty drive that Marcus has become the driver of also is highly relatable to many sectors of societies.
- Social interaction= Marcus’s work on poverty / free school meals has allowed people to build networks based on these issues and subsequent public action. His football career also facilitates different network building virtually or in reality.
- Entertainment or Escape (sometimes called diversion)= Sport at the highest level is particularly engaging.
C&C - verbal language
Use of retweets for issues Marcus cares about reinforcing his social justice agenda.
Comments showing humour and informality allowing the audience to socially connect with Marcus and feel that there is some interaction with the celebrity. Reinforcing Blumer and Katz Uses and Gratification theory.
C&C - visual language
Use of collage of images to reinforce messages.
Use of emoticons (eg hearts, England flags, etc).
Use of Marcus Rashford logo across most of his platforms.
C&C - hypertext
hashtags and weblinks toa range of businesses linked to Rashford and themes to his social actions agendas.
more C&C examples:
Use of MR brand logo across platform reinforces MR brand.
Synchronised content across platforms so the audience receives consistent messaging.
Use of multiple images to reinforce the power of message.
who designed his website?
designed by website design company Happy2Host. they are a design agency who have designed a number of websites for prominent black footballers.
website analysis: use of logo
The logo is consistently there to reinforce the Marcus Rashford brand.
website analysis: menu system
The menu system is simple and uses the 2 line ellipsis, although it has been customised. This has been designed so that it is immediately recognisable and also consistent across desktop and mobile devices.
This ultra minimalistic navigations system is increasingly popular and removes difficulty in usability, especially on smaller devices.
website analysis: use of image
Changing images of Marcus showing the smart ‘business’ Marcus, the more-relaxed Marcus, videos of Marcus. Images are used minimally; he uses his socials more for that.
website analysis: colour
Limited in tone using monochrome colours. Apart from shades of black and white being a risk-free combination and ensuring a design will look clean, removing colour forces a designer to rely on other elements in their web designs such as typography, layout or images to engage the user.
website analysis: layout
The layout is simple with some dynamic content available showcasing Marcus. You will note that there are consistent links to his social media sites in the left margin [this is where the real dynamic content is]. This website acts as an online portal to his social media presence.
