The Strategic Communication Process Steps 7-8 (M6)

Question 1

What is step 7 of strategic communication?

Answer 1

Implement the campaign

Question 2

Now that the campaign has been implemented and your audience has begun to receive the message, what is important for you to do as the sender?

Answer 2

It is important to stop talking and to start listening. This is the time to begin taking in feedback.

Question 3

Step 8 of the communication campaign is to evaluate. Is this a one time or continuous process?

Answer 3

It is continuous and you should evaluate 4-6 weeks after the implementation and again at the 6 month point.

Question 4

Strategic communication is an 8 step process. What are the 8 steps of communicating?

Answer 4

1. Analyze the situation
2. Setting Objectives
3. Audience Research
4. Key Message
5. Choose the channels to communicate
6. Develop the campaign
7. Roll Out The Campaign
8. Evaluate

Question 5

What questions need to be considered during step one of strategic communication “analyzing the situation”

Answer 5

What needs to be communicated?
Who’s the audience?
In addition to the audience who else needs to be informed?
What’s the tone of the messages? Is it serious or lighthearted? Is it important or is it secretive?

Question 6

What considerations should be taken duing the “setting objectives” step.

Answer 6

What is the objective?
How do we want employees to act differently?
What behaviors are we trying to change

Question 7

What is important to understand during the Audience Research step of Communication?

Answer 7

1. Preferences
2. Spheres of Experience
3. How they like to receive information

Question 8

The key messages of a communication campaign support the ___________ that were defined in step two.

Answer 8

Objectives

Question 9

Writing the communication materials, setting up the website, and writing the speech are all a part of which step of the communication campaign?

Answer 9

Developing the Campaign, step 6

Question 10

listening to your audience again and

working on feedback is which step of the Communication Campaign?

Answer 10

Rolling Out The Campaign, Step 7

Question 11

When managing a campaign you may want to use a RACI Chart. What does RACI stand for?

Answer 11

R - Responsible
A - Accountable
C - Consulted
I - Informed

Question 12

Which of the following activities should be conducted during the implementation step of the communication campaign?

A. Identify objectives
B. Evaluate success
C. Determine the budget
D. Gauge audience reaction and feedback

Answer 12

D. Gauge audience reaction and feedback

Question 13

When should the communication campaign be evaluated?

A. Immediately following the creation of the campaign
B. Whenever the data is available to the communications team
C. After the initial rollout and again four to six months later
D. When financial resources become available

Answer 13

C. After the initial rollout and again four to six months later

Question 14

What is considered a soft measure of communication effectiveness?

A. Employee awareness, understanding or satisfaction
B. The amount of money spent on the communication campaign
C. Data on productivity and turnover

Answer 14

A. Employee awareness, understanding or satisfaction

Question 15

Why is it important to be aware of organizational changes when managing a communication campaign?

A. Because any significant change will require a new campaign
B. Because the succcess of any communication campaign relies upon a lack of change
C. Because they may result in changes to the campaign, timeline or budget

Answer 15

C. Because they may result in changes to the campaign, timeline or budget