Communications Campaigns in TR (M1)

Question 1

What is the definition for the monetary and non-monetary return that employees get in exchange for their time, talent, efforts and results.

Answer 1

Total Rewards

Question 2

The total rewards element that refers to anything that can be easily converted into cash.

Answer 2

Compensation (both cash and equity based)

Question 3

The total rewards element that refers to the package of things that will protect us if we live too long, die too soon, or get hurt on the job.

Answer 3

Benefits

Question 4

The corporate culture of an organization defines which Total Rewards element, I.e. how formal/informal is the company; what is it like to work at the company; What are the processes and rules; what is the dress code?

Answer 4

Work Life Effectiveness

Question 5

The 6 elements of total rewards work together to create what is called__________.

Answer 5

Employee value proposition, or the deal (The deal/return that an employee gets for working for the organization)

Question 6

Define the Total Rewards Strategy.

Answer 6

What people need in exchange for their time, talent and efforts in order to be happy in the organization.

Question 7

Which part of the Total Rewards Design process do most employees/people spend their time during their careers?

Answer 7

Taking existing programs and refining them (the 9 o’clock position)

Question 8

What are the 6 Stages of the Total Rewards Design Process?

Answer 8

1. Corporate Vision/Mission
2. Business Strategy
3. Human Resources Strategy
4. Total Rewards Strategy
5. Program Design and administration
6. Program Evaluation: Revise or Enhance

Question 9

Designing a total rewards program is great, but what is necessary in order to make it successful?

Answer 9

Communication, without communication and understanding the program will fail.

Question 10

Name the 6 reasons to describe why communicating the total rewards program to employees is so important.

Answer 10

1. Employees need the education and tools for the program to work
2. Employees need timely information
3. To add clarity to expectations (i.e what is required of you in order to earn the bonus or achieve X,Y,Z)
4. Increase awareness, a benefit nobody knows about is no benefit at all
5. It improves the emotional environment
6. Reinforces the decision to stay with the organization

Question 11

Name the definition:
When an employees understands the total rewards program and what an organization values, she is more likely to align her activity.

Answer 11

Improved Emotional Environment

Question 12

From an employer perspective, what are 4 reasons it is important to communicate the total rewards program?

Answer 12

1. It helps to reinforce the corporate philosophy, culture & values
2. It helps to achieve program goals
3. Streamlining Administration (if properly explained employees can do much of the administration through employee self-service)
4. Comply with legal requirements. (ex. pay stubs, benefits plan summary are legally required to be communicated)

Question 13

What are the two categories of total rewards communication?

Answer 13

1. Non-strategic - simply an announcement, quick info
2. Strategic - Trying to influence people to make a new or more informed choice or do something differently (i.e. better, faster, cheaper). A call to action.

Question 14

Strategic communication is a call to action. What are the four steps strategic communication goes through?

Answer 14

1. Awareness - Make aware of the change needed
2. Understanding - Getting to understand the implications of the change
3. Acceptance - accepting it
4. Commitment - committing to doing the change

Question 15

What value can strategic total rewards communication bring to the workplace?

A. Repairs flawed rewards programs
B. Creates tactical plans to be implemented
C. Utilizes whatever budget is remaining
D. Motivates employees and drives business performance

Answer 15

D. Motivates employees and drives business performance

Question 16

Which statement best reflects one purpose of communication from an employee perspective?

A. Satisfies legal requirements
B. Simplifies administration of benefits and work-life programs
C. Makes detailed information regarding all HR programs available at the time of hire and also annually
D. Provides necessary education to supported educated, informed decisions

Answer 16

D. Provides necessary education to supported educated, informed decisions

Question 17

Which statement best reflects one purpose of communication from the employer’s perspective?

A. Reinforce corporate philosophy, culture and values
B. Provide enough information so employees are aware of the total rewards strategy
C. Distribute information as quickly and at the lowest cost possible
D. Ensure all employees receive the same communication at the same time

Answer 17

A. Reinforce corporate philosophy, culture and values

Question 18

Which of the following best explains why it is important to link manager rewards to effective communications?

A. It guarantees manager support
B. It focuses on the need for improved manager communication skills
C. It holds managers accountable for the role they play in communications
D. It ensures employees receive the intended message

Answer 18

C. It holds managers accountable for the role they play in communications