The Strategic Communication Process Steps 5-6 (M5) Flashcards
What are the three categories of communication channels that are used today?
- Face-to-face
- Paper-based
- Technology-based
Why would you use face-to-face communication?
Because communication requires that the sender and receiver change places in order for feedback to occur and face-to-face is ideal when you need real time feedback.
Which communication style is best to use when it needs to come from a trusted source?
Face-to-face communication
Which type of communication style best portrays empathy?
face-to-face allows for tone to be communicated and therefor invokes a better sense of empathy.
What is the oldest type of communication style and what is the newest type of communciation style?
Face-to-face = oldest
Technology based = newest
What are a few types of paper-based communication?
brochures, booklets, newsletters, letters, post cards
What is one of the most popular types of paper-based communications in current day and why?
Posters because they are cheap, quick to print and can be hung in many places.
Why use a paper-based communication channels?
allows reader to read at own pace and where they want. It’s easy and portable and can pick it up and set down at own pace.
American benefits have to be communicated using what channel? Unless they have permission from the employee to communicate ___________.
Must be communicated using Paper-based communication channel unless they have permission to communicate electronically.
What are some cons of paper-based communication?
- It’s a one-way form of communication and doesn’t allow for feedback.
- It could be misinterpreted
- It depends on the receiver being literate.
What are a few examples of technology based communication channels?
podcasts, videos, online presentations, apps, e-mail, video conferencing, web conferencing
why would you want to use technology based communication?
It can be done quickly, conveniently, and if done right cheaply
What are a few pros to technology based communication?
- Can drill down further into information by including hyperlinks.
- Can have search functions for when employees need to look for specific information
- You can mix print and video messaging.
- It can be used to get feedback (survey results, chat function, or through video meetings)
- It’s portable. You can meet employees anywhere
What are a few cons of technology based communication?
- Audience must have access
- It must be user friendly and not require much if any training to use.
- It needs to be secure
What needs to be considered when choosing a communication medium?
- Who is the audience
- What resources do you or the company have.
- How much money and time do you have to communicate the message
What is step 6 in the communication campaign?
Create a Project Plan
What are the 3 different components of a communication campaign
- Pre-introduction: Know that info is going to come your way.
- Time for the Release: When the info finally hits the audience.
- Keep the message alive: Reminding them during the timeframe, reminding them of the deadline
Why is it important to have branding as part of a communication campaign?
It allows employees to recognize the message as something they should pay attention too. (example: having different colors to represent health, wellness, etc.)
What is one reason for using face-to-face communication?
A. Allows for employees to access information when they need it
B. Allows for the target audience to go at their own pace
C. Provides for real-time interaction and feedback
D. Provides consistency
C. Provides for real-time interaction and feedback
What is a consideration when using more than one presenter to communicate a message in a face-to-face channel?
A. Messages are best communicated by a single presenter
B. The last people to receive the message will get a shorter, less detailed message
C. Audiences will react more favorably to presenters with louder voices
D. The message communicated is likely to vary, even if scripted
D. The message communicated is likely to vary, even if scripted
If you need to convey negative or controversial information, which channel should you consider first?
A. Face-to-face
B. Paper-based
C. Technology-based
A. Face-to-face
Which of the following should be focused on during Step 6, develop the communication campaign?
A. Detailing the total rewards philosophy and strategy
B. Conducting audience research
C. Analyzing the target audience for the communication
D. Documenting a project plan
D. Documenting a project plan
Which of the following would be most effective for communicating a complicated new retirement plan design?
A. Group meeting
B. Plan document
C. Webcast
D. E-mail
B. Plan document
