The Radio Industry Flashcards
Public service broadcasting?
A radio or television broadcaster that is seen to offer a public service by catering for a range of tastes and audiences.
Profile?
For radio stations this refers to how they are defined to their target audience through their brand identity.
Cross - platform marketing?
Where one form is advertised on another media platform.
Syndicated output?
When radio stations make and sell a programme to other stations, or buy a programme that may be available to other radio stations.
Stripping?
A technique used in radio and television whereby a certain programme is broadcast at the same time every day.
Audio streaming?
Where listeners can click on a link to play the radio programme instantly.
High - concept film?
A film that can be summed up in sentence or two. It is recognisable to audiences, easily marketable and high budget.
Media conglomerate?
A company that owns other companies across a range of media platforms.
Vertical integration?
A process whereby one company acquires another involved at a different level of the industry.
Horizontal integration?
When different companies that produce and sell similar products join together.
Distribution?
The link between the producer and the audience; refers to all the strategies used in the release, marketing and promotion of the product.
Exhibition?
All the opportunities available to an audience to view film, including a multiplex and independent art house cinemas, at film festivals and online.
Classification?
A rating give to a film, informing the audience of its suitability according to criteria that include of levels of violence, sexual content and use of inappropriate language.
Convergence?
The process through which different media industries and forms merge with one another or move closer together. This process is often facilitated by digital technologies.
