Magazine Key Terms Flashcards
1
Q
Monopoly (Monopolies)?
A
A situation in which one company is able to establish total control or dominance within a particular market or industry.
2
Q
Oligopolies (Oligopoly)?
A
A situation in which a small number of powerful companies are able to establish control or dominance within a particular market or industry.
3
Q
Paradigm?
A
A set of related signs that the encoder can choose from - the set of colours that a magazine designer might choose from.
4
Q
Syntagm?
A
A combination of signs that are linked together in particular ways.
