Online Key terms

Question 1

What is web 2.0?

Answer 1

A new phases in the Internet’s development, characterised by interactivity, user participation, connection and collaboration.

Question 2

What are content creators?

Answer 2

Those who are involved in creating and sharing content online.

Question 3

What is a hyperlink?

Answer 3

A word, phrase or image in an electronic document or web page that the reader can click on to navigate to a different part of the document or a different page.

Question 4

What is a blogger?

Answer 4

Someone who engages in blogging, which is the practice of updating or adding material to a blog.

Question 5

What is a vlog?

Answer 5

A blog in video form.

Question 6

What is para-social interaction?

Answer 6

The illusion of face-to-face conversation constructed through techniques such as a direct mode of address. The term was originally coined by Horton and Wohl in their article ‘Mass communication and Para - social interaction’.

Question 7

What is a walkthrough?

Answer 7

A demonstration of how to play a video game in which the vlogger ‘walks’ the viewer through the necessary stages or levels.

Question 8

What is ‘Let’s play’ video?

Answer 8

A recording of someone playing a video game, usually accompanied by some form of commentary.

Question 9

What is non-verbal communication?

Answer 9

Communication that doesn’t involve words.

Question 10

What is a gatekeeper?

Answer 10

A person or organisation that is involved in filtering content in some way.

Question 11

What is user-generated content?

Answer 11

Material created by everyday users of media platforms rather than by professionals working for media organisations.

Question 12

What is web traffic?

Answer 12

The number of people who visit a particular page or website.

Question 13

What is multi-channel networks?

Answer 13

Organisations that curate a large number of channels.

Question 14

What is monetisation?

Answer 14

The process through which a product or service is converted into a source of commercial revenue.

Question 15

What is Algorithm?

Answer 15

A set of steps or rules that are followed in order to make a calculation, solve a problem or complete a task.

Question 16

What is a digital influencer?

Answer 16

Someone with a significant online following who has the ability to shape and influence the opinions or behaviour of their followers.

Question 17

What is Brand recognition?

Answer 17

The extent to which a brand can be quickly and easily identified.

Question 18

What is synergy?

Answer 18

A term used to describe the cross-promotion of products.

Question 19

What is convergence?

Answer 19

The process through which different media industries and forms merge with one another or move closer together.

Question 20

What is Transmedia storytelling?

Answer 20

Defined by Henry Jenkins as ‘a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience’.

Question 21

What is CAP code?

Answer 21

The advertising code that covers non-broadcast media. The code is written by the Committee of advertising practice (CAP).

Question 22

What is Advertorial?

Answer 22

An advertisement that is presented in the style of the media product in which it features.

Question 23

What is Metadata?

Answer 23

The additional or contextual information that accompanies an online video.

Question 24

What is a collaboration video?

Answer 24

A video that features two or more content creators working together in collaboration.

Question 25

What is call to action?

Answer 25

An instruction that is issued to the audience with the aim of prompting an immediate response.

Question 26

What is a Q & A session?

Answer 26

An abbreviation for question and answer session. At a public event such as a convention, the questions may be supplied by interviewers or journalists or by members of the audience.

Question 27

What is a meet-and-greet?

Answer 27

An event at which a celebrity or public figure meets and interacts with their fans.