The New Media

Question 1

Technology convergence…

Answer 1

digitisation allows multiple info to be delivered across a range of media
EXAMPLE: IPhone - GSP, photos, TV, games…

Question 2

Economic convergence…

Answer 2

Businesses using media as a platform to promote their business
EXAMPLE: Insta, selling business on their social media

Question 3

Cultural convergence…

Answer 3

Media convergence have changed the way individuals interact with each other.
EXAMPLE: OFCOM - Facebook remains default to 96% of UK adults online.

Question 4

Inactivity

Answer 4

Media allows people to respond in ‘real time’ and select multiple stories at the same time from different resources.

Question 5

Participatory culture

Answer 5

JENKINS - Audience not PASSIVE ANYMORE - the public are not just consumers but are also producers.

Question 6

Collective intelligence - who says it? what does it meannnn?

Answer 6

JENKINS - participaroty culutre = collective intelliegence.
“None of use know everything but each of us know something” –> “we can piece everything together, combine our skills”: thanks to media!

Question 7

General divide - OFCOM

Answer 7

OFCOM - 12 to 15 yr olds more liekly to engage in cross-media mutli-tasking (texting a friend whilst watching TV).

Question 8

Digital divide…

Answer 8

Poor cant afford new techology - New media seen as M/C, creates a divide.

Question 9

Gender divide - OFCOM

Answer 9

OFCOM - Males 23.3 hrs a week, females 17.8 hours a week

Question 10

Global digital divide…

Answer 10

WORLD BANK 2012 - 3/4 of the world have access to a mobile phone = spread to Africa, not a traditional thing.

Question 11

NEOPHILIACS view on new media - Curran and Seaton

3 reasons

Answer 11

GOOD!! :)

• increase consumer choice
• e-commerce revolution (retail become electric)
• increase democracy (gives people a voice when they wouldn’t of normally been heard).

Question 12

CULTURAL PESSIMISTS view on media

5 reasons

Answer 12

• Not-so-new media CONFORD and ROBINS, people still use the main sources like TV, radios and phone to get information.
• domination of media conglomerates JENKINS, internet controlled by a small group of businesses.
• reinforce elite power
• decline in popular culture
• commercialisation (cookies, monitoring, targeting).

Question 13

Criticisms of new media

Answer 13

• lack of regulation (porn, racist, terrorist propaganda, bullying, online trolling.
• No governing or moral code, truth selective.

Question 14

criticism of cultural pessimists

Answer 14

Neophilas:

New digital media creates citizen journalists = more influence and control to the audience.