Globalisation

Question 1

Crothers: promoting globalisation

3 factors

Answer 1

1. New and increased relationships (social networks, transnational organisations)
   EXAMPLE: The tribe
2. Linked through goods - PRODUCT CONSUMPTION
   EXAMPLE: Jamie Oliver, sugar rush, Coca cola, Mexico.
3. 3. Global events and issues that have come local events (because of the spread of communication and contacts)
      EXAMPLE: ISIS, smart phones spread quick info
      EXAMPLE: SRI LANKA ATTACK 2019!

Question 2

Bell

Answer 2

There has never been a form of media like twitter - speed and geographic reach
EXAMPLE: London attack, Trump tweets
= CITIZEN JOURNALISTS!

Question 3

Media and globalisation

Answer 3

Now a wide range of technology = increase communications

Increase in economic growth of transnational media: APPLE, MICROSOFT = smaller amount (Bagkican)

Question 4

What does globalisation mean?

Answer 4

A greater interconnectedness of people and nations around the world, which is caused by media.

Question 5

What does cultural homogenisation mean?

Answer 5

The process in which a dominate culture invaded or captures a local culture.

Question 6

Cohen and Kennedy (2000)

Answer 6

Societies that were once distant, desperate and independent from each other are increasingly becoming interconnected and inter-dependant.

Question 7

What are the 3 types of culture?

Answer 7

1. High culture - the elite: BBC2/4, sky arts.
2. Folk culture - traditions of society that has been pasted down.
3. Popular/Mass culture - Products of the mass media in modern capitalist societies: TV shows, Twitter, films, insta, facebook - CAN CONSTRUCT THEIR ID’S.

Question 8

Cohen and Kennedy about culture

can be used a criticism

Answer 8

People don’t abandon their culture because they listen to Adele or watch Disney - PICK and MIX!

Question 9

Strinati
POSTMODERNIST PERSPECTIVE
(Culture)

Answer 9

Blurred lines between high culture and pop culture as a result of media = more diversity - increase consumer choice

Question 10

What is cultural homogenisation and who said it?

Answer 10

O’Connor - the process by which local cultures are absorbed by a dominate outside culture

Question 11

Criticism of pop culture

Superficial candyfloss culture

Answer 11

Barnett and Seymour - “superficial candyfloss culture” = dumbing down of intelligence, creativity and critical thinking.

Question 12

Globalisation of pop culture

Answer 12

Leads to cultural homogenisation, creating a very similar culture, e.g friends….

Question 13

Participatory culture - who and what?

Answer 13

FUCHS - as a result of media, users, audience, consumers = create culture and content.
EXAMPLE: contribute to wiki page, uploading YT vid, tweeting.

“IF IT DOESN’T SPREAD, IT’S DEAD”

Question 14

SHIRKY

Participatory culture

Answer 14

Global culture has made society more democratic as people can ‘produce culture themselves’.

Question 15

Hybrid culture

Answer 15

2 cultures mixing together to create one culture.

EXAMPLE: Britain, full of different cultures.

Question 16

Cultural Imperialism - globalisation

Marcuse!

Answer 16

MARCUSE - manipulates audiences into thoughts and behaviours that benefit capitalism:

1. commodity fetishism: obsessed with products
2. false needs: always wanting something
3. conspicuous consumption: certain items = status.

Question 17

Cultural imperialism -

Flew!

Answer 17

Globalisation is a misnomer for Americanisation.

Question 18

Criticism for cultural imperialists and globalisation.

Answer 18

Held et al -
Cultural imperialists see the flow of culture one-way only. IGNORES ‘reverse cultural flows’ - gets culture from eastern cultures.

Eastern cultures don’t abandon their customs, fam, religion because of American culture.