Ownership & Control Flashcards
Meaning of diversification
Companies monopoly over forms of media - can change ‘concentration’ of media/ownership
Bagdikian
1983, 50 corporate control a lot of mass media.
2004, went down to 6 businesses
Pluralist view on who controls the media and the affects
- Media shaped by consumer demands
- Increase democracy
- AUDIENCE have the power
- Public service broadcasting: e.g the BBC have to show non-bias and balanced views
Marxist view of the ownership and control of the media:
MILIBAND - R/C control ownership = manipulates the ‘truth/facts’ of society to the RCI.
EXAMPLE: hardly showing poverty, hardly show ethnic groups in a positive light.
EXAMPLE!!!! MURDOCH AND IRAQ WAR!
Criticism from Marxist view on the control and ownership of the media.
Pluralists -
Believe that the audience have control and owners obey their needs.
Criticism of pluralist view on control and ownership of media:
- Digital technology means that the consumers hold the power.
- Some people don’t have digital devices
What does Strinati (1995) state?
Postmodernist
Media today has a greater influence and increased range of consumption choice of identities and lifestyles.
Baudrillard (1998)
Postmodernist
HYPER REALITY!
We are surrounded in so much media that it is hard to distinguish what’s real and not
What does polygenic mean?
Media has multiple means, people interpret it in different ways = blurred lines.
Neo-Marxist theory on who ownership and control of the media & why:
Spread dominant ideology through media. Media professionals have a hegemonic ideology. Journalists are hired as they have the same ideology, tend to be white middle-class which means they have a social consensus.
What does hegemony mean?
Having a consensus of society in the dominant ideology, ideas and values can control project area at (bourgeoisie = middle-class or upper-class)
What does Baudrillard say?
HYPER REALITY
surrounded in so much media, hard to distinguish what’s real
What does polysemic mean?
Media has multiple interpretations = blurred lines = more power for audience
What does hegemony mean?
Consensus in society which is a dominate ideology to control w/c
What are moral entrepreneurs?
Group with the power, creates and reinforces rules
