The Minimalists: Less is Now Flashcards
What is deficit advertising?
Deficit advertising is a form of marketing that capitalizes on people’s insecurities and lack of self-esteem. It is a widespread practice in the West, especially with the low cost of communication and the ability to target large numbers of people through emails and social media ads.
What do companies do with location data?
Ad targeting is one of the most common use cases for location data. Companies can purchase what are known as ‘advertising audiences’ that have specific characteristics. These advertising audiences are built on insights from location intelligence.
Do companies sell your location data?
Either way, the data ends up in the hands of companies who have no direct relationship with the people they are tracking. From there, it can be sold to hedge funds, insurance companies, advertisers, and government agencies like the military, the FBI, and ICE.
What is location data tracking in marketing?
Location data is information that can be used to tie an ad or consumer’s behavior to a specific geographical region. By tying marketing data to a specific location, marketers can analyze a campaign’s performance across regions and countries.
Why do Americans use so much more energy?
Americans’ homes are energy hogs. This is because houses in the US are much larger than houses in other countries, says a new study from University of Michigan researchers. Further, larger, wealthier US households produce around 25% more emissions than their lower-income counterparts in smaller homes.
Do Americans work the most hours?
Americans are no strangers to working overtime. The United States has one of the longest workweeks in the world — 1,791 hours per year, or 34.44 hours per week — compared to their international counterparts, according to the World Economic Forum.Sep
Which country works the most?
According to the OECD, Mexicans work the most hours out of any country every year, 2,246 on average. That’s 467 more hours than the average American every year and for less than a fifth of the pay.
Do Americans work a lot?
American workers spend more time on the clock than employees in other developed countries, and it adds up: U.S. workers typically put in 400 more hours on the job every year compared to our counterparts in Germany. A new report from the International Labour Organization (ILO), which is a U.N
How many items does the average american own?
There are 300,000 items in the average American home (LA Times). 2. The average size of the American home has nearly tripled in size over the past 50 years (NPR).
Vertical expansion of our reference group
With the proliferation of visual media— television, cinema, and now social media — our “reference group” has gotten much, much bigger. Sociologists term this the vertical expansion of our reference group, and it’s having a huge impact on our sense of self.
