The Media Industry Flashcards
What are the four traditional media sectors?
- Film
- Television
- Radio
- Print publishing
What is traditional media?
Content distributed through well-established channels.
How has film evolved over time?
- Technological advancements
- Distribution has expanded from theatres to videotapes, DVDs, and streaming services.
What are the Technological advancement in Film?
- Coloured Videos
- Recorded Audio
- 3D
- CGI
- Ultra HD
What is a challenge facing the film industry?
The rise of streaming has sparked concerns among film professionals about the potential decline of the cinema experience.
What are some characteristics of television?
- Features shows filmed on location or in studios.
- Shows are typically shorter than movies.
- Releases content on a regular schedule.
How has television evolved over time?
- Evolved from black and white to colour, then to satellite
- Digital broadcasting offering diverse content and high definition quality.
What is radio?
Audio Based Form of content
Examples of what Radio broadcasts?
- Music
- Talk shows
- Weather Updates
- Sports through airwaves
How has radio evolved?
- Adapted to digital technology, offering improved audio quality
- To stay relevant, radio stations have become multi-platform businesses producing video content, live recorded streams, and on-demand podcasts alongside traditional broadcasts.
What is print publishing?
The oldest form of media
Examples of Print Publishing?
- Books
- Newspapers
- Magazines
Who are Print produced by?
- Writers
- Editors
- Self-publishing authors
How has print publishing evolved?
- ## Evolved with accessible home printers and large-scale high-definition color printing.
How does Print evolve when it comes to adapting to challenges from digital technology?
Publishers now offer digital content through websites, monthly subscriptions, and eBooks.
What are Animators?
Create animations for:
- TV
- Films
- Video Games
In what stage of production do animators primarily work?
Production
What do content creators do?
Produce digital content primarily for social media such as:
- Vlogs
- Podcasts
- Images
What are the three stages of production that content creators work in?
- Pre-production - Research trends and develop ideas
- Production - Create engaging content
- Post-production - Handle editing, review, export, and uploading
What do copywriters do?
They write marketing and advertising texts for various media
What do illustrators and graphic artists do?
They create visual images for various media using computer software or traditional methods
What do photographers do
They capture images for clients and businesses
What do scriptwriters do?
They craft scripts for various media
What do web designers do?
They plan and design websites
What are the common responsibilities of senior staff in media?
- Overseeing and managing projects
- Managing others more than creative or technical tasks
What is the role of a campaign manager?
Creates, coordinates, and runs marketing campaigns, often focusing on social media
What does a campaign manager do during pre-production?
Collaborates with the marketing team and directors
What are examples of what campaign managers do during pre-production?
- Budget goals and product launches
- Researches trends
- Generates ideas
- Oversees content creation to boost engagement
What are the responsibilities of a campaign manager during production?
- Delegates tasks to content creators and copywriters
- Ensures alignment with business objectives
What does a campaign manager do during post-production?
- Monitors campaign performance
- Analyzes data
- Makes necessary adjustments to optimize results
What is the role of a creative director?
Leads a team to develop a vision for a brand
What is an example of a team creative directors lead?
- Artists
- Copywriters
- Content Creators
What are the responsibilities of a creative director during pre-production?
- Discusses brand identity, target audiences, and budget in meetings
- Devises a strategy
- Pitches ideas to senior staff
- Delegates content creation to the production team
What does a creative director do during production?
Monitors the progress of the production team
What are the responsibilities of a creative director during post-production?
- Oversees, proofreads, and approves all materials for advertising and marketing
- Ensures alignment with the brand’s design goals
What is the role of a director?
Oversees the filming and production of TV shows and films
What are the responsibilities of a director during pre-production?
Plans by
- Reading scripts
- Electing actors
- Researching locations
- Outlining scene shots
What does a director do during production?
- Guides camera operators, audio technicians, and actors
- Coordinates the crew for successful recording
What are the responsibilities of a director during post-production?
- Provides notes and guidance to video editors
- Ensures the final product aligns with their vision
What is the role of an editor?
Oversees written content for media businesses, including:
- Print
- Digital publishing
What does an editor do during pre-production?
- Researches
- Plans stories
- Assigns projects to writers
What are the responsibilities of an editor during production?
Allocates space for:
- articles
- Illustrations
- Ads
What does an editor do during post-production?
Proofreads, reviews, and edits content;
approves the final product before publishing
What is the role of a production manager?
Oversees media production, such as TV programs and films
What does a production manager do during pre-production?
Creates:
- Budgets
- Cast call sheets
- Timelines
What are the responsibilities of a production manager during production?
Collaborates closely with production staff to provide support throughout the process
What are the common responsibilities of a camera operator?
- Captures video for media products like TV shows, films, and social media.
- Assembles and sets up equipment during production.
What is the role of a games programmer or developer?
- Creates playable video games by writing code during production
- They work in teams for larger projects or handle multiple tasks in indie studios
