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Factors Influencing Product Design Flashcards

1
Q

What is the purpose of a client brief?

A

Defines the requirements, goals, and restrictions for a creative media project

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2
Q

Name three common types of media products a client might request

A
  • Video
  • Animation
  • Website
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3
Q

What is the purpose of a media product?

A

is the client’s desired goal, such as to:
- Entertain
- Inform
- Promote a product

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4
Q

How does the target audience influence a media project?

A

Defines the characteristics (age, gender, occupation) the product must appeal to

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5
Q

What are client values?

A

Such as loyalty or sustainability

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6
Q

Why are Client Values important?

A

Reflect the principles of the business and shape the media product

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7
Q

What is a time scale in a client brief?

A

Defines the time frame for completing the media product

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8
Q

How can constraints affect a project?

A

Like limited time, budget, or house style can restrict choices in planning and production

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9
Q

What is the purpose of summarizing a client brief?

A

Helps make the information easier to interpret and focus on key points

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10
Q

Why is research important in media production?

A

Ensures the product meets client requirements and appeals to the target audience

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11
Q

What is a house style?

A

Is the client’s predefined
- Font
- Colour
- Layout rules

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12
Q

Why is House Style important?

A

Can limit creative choices

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13
Q

What is audience segmentation?

A

The process of dividing a large audience into smaller groups based on shared characteristics

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14
Q

Name three common categories of audience segmentation

A
  • Age
  • Gender
  • Income
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15
Q

How can segmentation improve product customization?

A

Allows products to be tailored to audience expectations in terms of formatting, features, and pricing

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16
Q

Why is marketing more effective with audience segmentation?

A

It targets the people most likely to buy, avoiding wasted time and money on uninterested groups

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17
Q

How does age influence media design?

A

Bright colors appeal to children, while older audiences prefer simpler designs with more text

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18
Q

How can income levels affect media production?

A

Can emphasize value for lower-income groups or luxury for higher-income demographics

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19
Q

What is an example of location-based design?

A

Highlighting local products or using cultural elements like language in media production

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20
Q

What is a benefit of identifying untapped audience demographics?

A

It helps create new media products targeted at those groups

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21
Q

How can lifestyle segmentation influence media design?

A

Nature-related colors may appeal to eco-conscious audiences, while exercise imagery attracts fitness enthusiasts

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22
Q

What is the role of audience characteristics in product success?

A

Helps create tailored content that resonates, leading to greater engagement

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23
Q

How does location affect media design?

A

It incorporates local culture, language, or geographic preferences to resonate with specific audiences

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24
Q

Why might a company’s house style constrain media production?

A

It limits choices in font, color, and layout to maintain brand consistency

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25
What is research data?
Information collected to make informed decisions during a media project
26
What is qualitative data?
Non-numerical data focused on opinions, emotions, and descriptions
27
Examples of qualitative data?
- Interview responses - focus groups
28
Why is qualitative data important?
Helps understand audience feelings and preferences
29
What is quantitative data?
Numerical data that can be measured or counted
30
What are examples of quantitative data?
- Surveys with ratings - Sales figures
31
Why is quantitative data important?
Provides measurable, objective information about trends
32
What is primary research?
Data collected directly by you for a specific purpose
33
What are examples of Primary Research?
- Surveys - Interviews - Focus groups
34
What are advantages of Primary Research?
- Specific to your project - Up-to-date and reliable
35
What is a disadvantage of Primary Research?
- Time-consuming - Expensive
36
What is secondary research?
Using existing data collected by others
37
What are examples of Secondary Research
- Internet articles - Books - Reports
38
What are the advantages of secondary research?
- Quick and cost-effective - Provides a broad range of information
39
What are the disadvantages of secondary research?
- Might be outdated or irrelevant - Less specific to your needs.
40
How do you research a product?
- Analyze existing similar products. - Look for what works well (strengths) and what doesn’t (weaknesses). - Collect feedback on the product idea from potential users
41
How do you research an audience?
- Analyze existing similar products. - Look for what works well (strengths) and what doesn’t (weaknesses). - Collect feedback on the product idea from potential users.
42
How do you research an audience?
- Identify your target audience (e.g., age, gender, interests). - Use surveys or focus groups to understand their needs. - Analyze audience demographics and preferences.
43
What are media codes?
Media codes are tools used to create meaning, impact, and engage audiences
44
Name the three types of media codes
- Technical codes - Symbolic codes - Written codes
45
What are technical codes?
These are codes created through the technical process, like camera techniques, lighting, and sound
46
How do camera techniques create meaning?
Camera angles, shots, and movements can convey mood, highlight important details, or create engagement
47
How can lighting create impact?
Lighting sets the tone and mood, such as using bright light for happiness or low light for mystery
48
Give an example of how audio engages audiences
Background music builds emotion, while sound effects create realism or tension
49
What are symbolic codes?
These include elements like colour, mise-en-scène, and symbols that represent ideas
50
How does colour convey meaning?
Colours have symbolic meanings, like red for danger or love, and blue for calmness
51
What is mise-en-scène?
The arrangement of everything in a scene, including props, costumes, and setting, to tell a story or create meaning
52
What are written codes?
These are text elements like captions, headlines, or typography used in media
53
How does typography create impact?
Fonts and text styles convey tone, such as bold fonts for urgency or script fonts for elegance
54
Why are captions important?
Captions provide context or highlight key information to engage the audience
55
How do animations engage audiences?
They add movement and visual interest, making the content more dynamic and appealing
56
Why are transitions important in media?
Transitions, like fades or wipes, help guide the audience smoothly between scenes or ideas
57
What role do images and graphics play?
They visually communicate ideas, set a tone, or appeal to emotions
58
What is interactivity in media?
Features that allow the audience to interact with the content, such as clickable buttons or forms
59
How does movement create engagement?
Movement, like animated text or scrolling effects, grabs attention and keeps the audience interested
60
How should you identify media codes in an exam?
Look for specific elements such as - lighting - sound, or text and explain their purpose or effect
61
What should you focus on when analyzing how meaning is created?
Explain how elements like colour, typography, or sound relate to the audience's emotions or understanding
62
How can you explain audience engagement in your answers?
Show how features like interactivity or movement keep the audience interested or encourage participation
63
What does it mean to advertise in a media product?
Advertising promotes products or services to attract customers or increase sales
64
What is the purpose of educating in media?
Educating provides knowledge or skills to the audience
65
What does entertaining mean in media?
Entertaining engages or amuses the audience for enjoyment
66
How does media inform?
Informing shares factual information to increase the audience’s understanding
67
What does influencing mean in a media context?
Influencing persuades the audience to think, act, or feel a certain way
68
What is style in media?
Style refers to the visual or audio elements used to convey tone, such as colours, fonts, or sound design
69
What is content in media?
Content is the information, visuals, and audio included in the product to communicate its message
70
What is layout in media?
Layout refers to how the elements are positioned and arranged on the screen or page
71
How does colour link to purpose?
Colours are chosen to suit the purpose, such as bright colours to entertain children or black and white for a professional tone
72
What are conventions of genre?
These are the typical elements expected in a specific type of media, like horror films using dark lighting and suspenseful music
73
How does tone affect media purpose?
Tone sets the mood or attitude, such as formal for education or playful for entertainment
74
Why is positioning of elements important in layout?
Positioning ensures key information or visuals are easy to find and supports the purpose, like placing headlines at the top for emphasis
75
How does style of audio representation link to purpose?
Audio styles, such as calm background music for education or dramatic sounds for advertising, reinforce the purpose
76
How does style of visual representation link to purpose?
Visual styles, like clean graphics for information or exaggerated effects for entertainment, help communicate the message clearly
77
What should you mention when analyzing a media product’s style?
Talk about colour, fonts, tone, and how these elements match the purpose
78
How can you explain content in an answer?
Discuss the visuals, text, and audio used and how they help achieve the product’s purpose
79
What should you focus on when discussing layout?
Mention the positioning of key elements, balance, and readability in relation to the purpose

Creative I-Media (7 decks)

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