Factors Influencing Product Design Flashcards
What is the purpose of a client brief?
Defines the requirements, goals, and restrictions for a creative media project
Name three common types of media products a client might request
- Video
- Animation
- Website
What is the purpose of a media product?
is the client’s desired goal, such as to:
- Entertain
- Inform
- Promote a product
How does the target audience influence a media project?
Defines the characteristics (age, gender, occupation) the product must appeal to
What are client values?
Such as loyalty or sustainability
Why are Client Values important?
Reflect the principles of the business and shape the media product
What is a time scale in a client brief?
Defines the time frame for completing the media product
How can constraints affect a project?
Like limited time, budget, or house style can restrict choices in planning and production
What is the purpose of summarizing a client brief?
Helps make the information easier to interpret and focus on key points
Why is research important in media production?
Ensures the product meets client requirements and appeals to the target audience
What is a house style?
Is the client’s predefined
- Font
- Colour
- Layout rules
Why is House Style important?
Can limit creative choices
What is audience segmentation?
The process of dividing a large audience into smaller groups based on shared characteristics
Name three common categories of audience segmentation
- Age
- Gender
- Income
How can segmentation improve product customization?
Allows products to be tailored to audience expectations in terms of formatting, features, and pricing
Why is marketing more effective with audience segmentation?
It targets the people most likely to buy, avoiding wasted time and money on uninterested groups
How does age influence media design?
Bright colors appeal to children, while older audiences prefer simpler designs with more text
How can income levels affect media production?
Can emphasize value for lower-income groups or luxury for higher-income demographics
What is an example of location-based design?
Highlighting local products or using cultural elements like language in media production
What is a benefit of identifying untapped audience demographics?
It helps create new media products targeted at those groups
How can lifestyle segmentation influence media design?
Nature-related colors may appeal to eco-conscious audiences, while exercise imagery attracts fitness enthusiasts
What is the role of audience characteristics in product success?
Helps create tailored content that resonates, leading to greater engagement
How does location affect media design?
It incorporates local culture, language, or geographic preferences to resonate with specific audiences
Why might a company’s house style constrain media production?
It limits choices in font, color, and layout to maintain brand consistency
What is research data?
Information collected to make informed decisions during a media project
What is qualitative data?
Non-numerical data focused on opinions, emotions, and descriptions
Examples of qualitative data?
- Interview responses
- focus groups
Why is qualitative data important?
Helps understand audience feelings and preferences
What is quantitative data?
Numerical data that can be measured or counted
What are examples of quantitative data?
- Surveys with ratings
- Sales figures
Why is quantitative data important?
Provides measurable, objective information about trends
What is primary research?
Data collected directly by you for a specific purpose
What are examples of Primary Research?
- Surveys
- Interviews
- Focus groups
What are advantages of Primary Research?
- Specific to your project
- Up-to-date and reliable
What is a disadvantage of Primary Research?
- Time-consuming
- Expensive
What is secondary research?
Using existing data collected by others
What are examples of Secondary Research
- Internet articles
- Books
- Reports
What are the advantages of secondary research?
- Quick and cost-effective
- Provides a broad range of information
What are the disadvantages of secondary research?
- Might be outdated or irrelevant
- Less specific to your needs.
How do you research a product?
- Analyze existing similar products.
- Look for what works well (strengths) and what doesn’t (weaknesses).
- Collect feedback on the product idea from potential users
How do you research an audience?
- Analyze existing similar products.
- Look for what works well (strengths) and what doesn’t (weaknesses).
- Collect feedback on the product idea from potential users.
How do you research an audience?
- Identify your target audience (e.g., age, gender, interests).
- Use surveys or focus groups to understand their needs.
- Analyze audience demographics and preferences.
What are media codes?
Media codes are tools used to create meaning, impact, and engage audiences
Name the three types of media codes
- Technical codes
- Symbolic codes
- Written codes
What are technical codes?
These are codes created through the technical process, like camera techniques, lighting, and sound
How do camera techniques create meaning?
Camera angles, shots, and movements can convey mood, highlight important details, or create engagement
How can lighting create impact?
Lighting sets the tone and mood, such as using bright light for happiness or low light for mystery
Give an example of how audio engages audiences
Background music builds emotion, while sound effects create realism or tension
What are symbolic codes?
These include elements like colour, mise-en-scène, and symbols that represent ideas
How does colour convey meaning?
Colours have symbolic meanings, like red for danger or love, and blue for calmness
What is mise-en-scène?
The arrangement of everything in a scene, including props, costumes, and setting, to tell a story or create meaning
What are written codes?
These are text elements like captions, headlines, or typography used in media
How does typography create impact?
Fonts and text styles convey tone, such as bold fonts for urgency or script fonts for elegance
Why are captions important?
Captions provide context or highlight key information to engage the audience
How do animations engage audiences?
They add movement and visual interest, making the content more dynamic and appealing
Why are transitions important in media?
Transitions, like fades or wipes, help guide the audience smoothly between scenes or ideas
What role do images and graphics play?
They visually communicate ideas, set a tone, or appeal to emotions
What is interactivity in media?
Features that allow the audience to interact with the content, such as clickable buttons or forms
How does movement create engagement?
Movement, like animated text or scrolling effects, grabs attention and keeps the audience interested
How should you identify media codes in an exam?
Look for specific elements such as
- lighting
- sound, or text
and explain their purpose or effect
What should you focus on when analyzing how meaning is created?
Explain how elements like colour, typography, or sound relate to the audience’s emotions or understanding
How can you explain audience engagement in your answers?
Show how features like interactivity or movement keep the audience interested or encourage participation
What does it mean to advertise in a media product?
Advertising promotes products or services to attract customers or increase sales
What is the purpose of educating in media?
Educating provides knowledge or skills to the audience
What does entertaining mean in media?
Entertaining engages or amuses the audience for enjoyment
How does media inform?
Informing shares factual information to increase the audience’s understanding
What does influencing mean in a media context?
Influencing persuades the audience to think, act, or feel a certain way
What is style in media?
Style refers to the visual or audio elements used to convey tone, such as colours, fonts, or sound design
What is content in media?
Content is the information, visuals, and audio included in the product to communicate its message
What is layout in media?
Layout refers to how the elements are positioned and arranged on the screen or page
How does colour link to purpose?
Colours are chosen to suit the purpose, such as bright colours to entertain children or black and white for a professional tone
What are conventions of genre?
These are the typical elements expected in a specific type of media, like horror films using dark lighting and suspenseful music
How does tone affect media purpose?
Tone sets the mood or attitude, such as formal for education or playful for entertainment
Why is positioning of elements important in layout?
Positioning ensures key information or visuals are easy to find and supports the purpose, like placing headlines at the top for emphasis
How does style of audio representation link to purpose?
Audio styles, such as calm background music for education or dramatic sounds for advertising, reinforce the purpose
How does style of visual representation link to purpose?
Visual styles, like clean graphics for information or exaggerated effects for entertainment, help communicate the message clearly
What should you mention when analyzing a media product’s style?
Talk about colour, fonts, tone, and how these elements match the purpose
How can you explain content in an answer?
Discuss the visuals, text, and audio used and how they help achieve the product’s purpose
What should you focus on when discussing layout?
Mention the positioning of key elements, balance, and readability in relation to the purpose
