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Creative I-Media > Factors Influencing Product Design > Flashcards

Factors Influencing Product Design Flashcards

1
Q

What is the purpose of a client brief?

A

Defines the requirements, goals, and restrictions for a creative media project

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2
Q

Name three common types of media products a client might request

A
  • Video
  • Animation
  • Website
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3
Q

What is the purpose of a media product?

A

is the client’s desired goal, such as to:
- Entertain
- Inform
- Promote a product

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4
Q

How does the target audience influence a media project?

A

Defines the characteristics (age, gender, occupation) the product must appeal to

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5
Q

What are client values?

A

Such as loyalty or sustainability

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6
Q

Why are Client Values important?

A

Reflect the principles of the business and shape the media product

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7
Q

What is a time scale in a client brief?

A

Defines the time frame for completing the media product

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8
Q

How can constraints affect a project?

A

Like limited time, budget, or house style can restrict choices in planning and production

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9
Q

What is the purpose of summarizing a client brief?

A

Helps make the information easier to interpret and focus on key points

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10
Q

Why is research important in media production?

A

Ensures the product meets client requirements and appeals to the target audience

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11
Q

What is a house style?

A

Is the client’s predefined
- Font
- Colour
- Layout rules

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12
Q

Why is House Style important?

A

Can limit creative choices

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13
Q

What is audience segmentation?

A

The process of dividing a large audience into smaller groups based on shared characteristics

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14
Q

Name three common categories of audience segmentation

A
  • Age
  • Gender
  • Income
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15
Q

How can segmentation improve product customization?

A

Allows products to be tailored to audience expectations in terms of formatting, features, and pricing

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16
Q

Why is marketing more effective with audience segmentation?

A

It targets the people most likely to buy, avoiding wasted time and money on uninterested groups

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17
Q

How does age influence media design?

A

Bright colors appeal to children, while older audiences prefer simpler designs with more text

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18
Q

How can income levels affect media production?

A

Can emphasize value for lower-income groups or luxury for higher-income demographics

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19
Q

What is an example of location-based design?

A

Highlighting local products or using cultural elements like language in media production

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20
Q

What is a benefit of identifying untapped audience demographics?

A

It helps create new media products targeted at those groups

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21
Q

How can lifestyle segmentation influence media design?

A

Nature-related colors may appeal to eco-conscious audiences, while exercise imagery attracts fitness enthusiasts

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22
Q

What is the role of audience characteristics in product success?

A

Helps create tailored content that resonates, leading to greater engagement

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23
Q

How does location affect media design?

A

It incorporates local culture, language, or geographic preferences to resonate with specific audiences

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24
Q

Why might a company’s house style constrain media production?

A

It limits choices in font, color, and layout to maintain brand consistency

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25
Q

What is research data?

A

Information collected to make informed decisions during a media project

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26
Q

What is qualitative data?

A

Non-numerical data focused on opinions, emotions, and descriptions

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27
Q

Examples of qualitative data?

A
  • Interview responses
  • focus groups
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28
Q

Why is qualitative data important?

A

Helps understand audience feelings and preferences

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29
Q

What is quantitative data?

A

Numerical data that can be measured or counted

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30
Q

What are examples of quantitative data?

A
  • Surveys with ratings
  • Sales figures
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31
Q

Why is quantitative data important?

A

Provides measurable, objective information about trends

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32
Q

What is primary research?

A

Data collected directly by you for a specific purpose

33
Q

What are examples of Primary Research?

A
  • Surveys
  • Interviews
  • Focus groups
34
Q

What are advantages of Primary Research?

A
  • Specific to your project
  • Up-to-date and reliable
35
Q

What is a disadvantage of Primary Research?

A
  • Time-consuming
  • Expensive
36
Q

What is secondary research?

A

Using existing data collected by others

37
Q

What are examples of Secondary Research

A
  • Internet articles
  • Books
  • Reports
38
Q

What are the advantages of secondary research?

A
  • Quick and cost-effective
  • Provides a broad range of information
39
Q

What are the disadvantages of secondary research?

A
  • Might be outdated or irrelevant
  • Less specific to your needs.
40
Q

How do you research a product?

A
  • Analyze existing similar products.
  • Look for what works well (strengths) and what doesn’t (weaknesses).
  • Collect feedback on the product idea from potential users
41
Q

How do you research an audience?

A
  • Analyze existing similar products.
  • Look for what works well (strengths) and what doesn’t (weaknesses).
  • Collect feedback on the product idea from potential users.
42
Q

How do you research an audience?

A
  • Identify your target audience (e.g., age, gender, interests).
  • Use surveys or focus groups to understand their needs.
  • Analyze audience demographics and preferences.
43
Q

What are media codes?

A

Media codes are tools used to create meaning, impact, and engage audiences

44
Q

Name the three types of media codes

A
  • Technical codes
  • Symbolic codes
  • Written codes
45
Q

What are technical codes?

A

These are codes created through the technical process, like camera techniques, lighting, and sound

46
Q

How do camera techniques create meaning?

A

Camera angles, shots, and movements can convey mood, highlight important details, or create engagement

47
Q

How can lighting create impact?

A

Lighting sets the tone and mood, such as using bright light for happiness or low light for mystery

48
Q

Give an example of how audio engages audiences

A

Background music builds emotion, while sound effects create realism or tension

49
Q

What are symbolic codes?

A

These include elements like colour, mise-en-scène, and symbols that represent ideas

50
Q

How does colour convey meaning?

A

Colours have symbolic meanings, like red for danger or love, and blue for calmness

51
Q

What is mise-en-scène?

A

The arrangement of everything in a scene, including props, costumes, and setting, to tell a story or create meaning

52
Q

What are written codes?

A

These are text elements like captions, headlines, or typography used in media

53
Q

How does typography create impact?

A

Fonts and text styles convey tone, such as bold fonts for urgency or script fonts for elegance

54
Q

Why are captions important?

A

Captions provide context or highlight key information to engage the audience

55
Q

How do animations engage audiences?

A

They add movement and visual interest, making the content more dynamic and appealing

56
Q

Why are transitions important in media?

A

Transitions, like fades or wipes, help guide the audience smoothly between scenes or ideas

57
Q

What role do images and graphics play?

A

They visually communicate ideas, set a tone, or appeal to emotions

58
Q

What is interactivity in media?

A

Features that allow the audience to interact with the content, such as clickable buttons or forms

59
Q

How does movement create engagement?

A

Movement, like animated text or scrolling effects, grabs attention and keeps the audience interested

60
Q

How should you identify media codes in an exam?

A

Look for specific elements such as
- lighting
- sound, or text
and explain their purpose or effect

61
Q

What should you focus on when analyzing how meaning is created?

A

Explain how elements like colour, typography, or sound relate to the audience’s emotions or understanding

62
Q

How can you explain audience engagement in your answers?

A

Show how features like interactivity or movement keep the audience interested or encourage participation

63
Q

What does it mean to advertise in a media product?

A

Advertising promotes products or services to attract customers or increase sales

64
Q

What is the purpose of educating in media?

A

Educating provides knowledge or skills to the audience

65
Q

What does entertaining mean in media?

A

Entertaining engages or amuses the audience for enjoyment

66
Q

How does media inform?

A

Informing shares factual information to increase the audience’s understanding

67
Q

What does influencing mean in a media context?

A

Influencing persuades the audience to think, act, or feel a certain way

68
Q

What is style in media?

A

Style refers to the visual or audio elements used to convey tone, such as colours, fonts, or sound design

69
Q

What is content in media?

A

Content is the information, visuals, and audio included in the product to communicate its message

70
Q

What is layout in media?

A

Layout refers to how the elements are positioned and arranged on the screen or page

71
Q

How does colour link to purpose?

A

Colours are chosen to suit the purpose, such as bright colours to entertain children or black and white for a professional tone

72
Q

What are conventions of genre?

A

These are the typical elements expected in a specific type of media, like horror films using dark lighting and suspenseful music

73
Q

How does tone affect media purpose?

A

Tone sets the mood or attitude, such as formal for education or playful for entertainment

74
Q

Why is positioning of elements important in layout?

A

Positioning ensures key information or visuals are easy to find and supports the purpose, like placing headlines at the top for emphasis

75
Q

How does style of audio representation link to purpose?

A

Audio styles, such as calm background music for education or dramatic sounds for advertising, reinforce the purpose

76
Q

How does style of visual representation link to purpose?

A

Visual styles, like clean graphics for information or exaggerated effects for entertainment, help communicate the message clearly

77
Q

What should you mention when analyzing a media product’s style?

A

Talk about colour, fonts, tone, and how these elements match the purpose

78
Q

How can you explain content in an answer?

A

Discuss the visuals, text, and audio used and how they help achieve the product’s purpose

79
Q

What should you focus on when discussing layout?

A

Mention the positioning of key elements, balance, and readability in relation to the purpose

Creative I-Media (3 decks)

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