Purpose Of Visual Identity Flashcards
What is visual identity?
A brand’s image or graphic that helps it become recognisable
Why is visual identity important?
It makes a brand easily recognisable and helps consumers find products quickly
How do brands build a strong visual identity?
By repeating the same features (e.g., logo, colour, font) across all products.
What does visual identity help with?
Brand recognition, trust, and making a company’s products stand out.
Can visual identity apply to more than one product?
Yes. It can extend across different product ranges
What is brand loyalty?
When customers choose the same brand repeatedly because they trust or are familiar with it.
How does visual identity build brand loyalty?
It helps people recognise brands they already like and choose them over competitors
What else does visual identity communicate beyond the brand name?
The nature of the business, what it stands for, and emotional connections
What emotional impact can visual identity have?
It can make customers feel comfort, trust, or reassurance when seeing familiar visuals.
