The Mass Media

Question 1

mass media

Answer 1

the technology

Question 2

mass communication

Answer 2

the actual transmission of message from one source of huge audience at the same time

Question 3

Political economy

Answer 3

looks at relation between economic ownership and power over society

Question 4

Conglomerate

Answer 4

large business structure with interest in a variety of fields

Question 5

Horizontal integration

Answer 5

chains of local newspapers owned by same company all have identical stories; ignore local issues

Question 6

Vertical integration

Answer 6

ratio stations mostly play music produced by record company owned by the same corporation

Question 7

cross-ownership

Answer 7

companies own different types of media and repeat same issues across them to save money

Question 8

Commodification

Answer 8

treating an object as a commodity to be bought and sold

Question 9

Native Advertising

Answer 9

adverts disguised as news stories in replaceable news outlet

Question 10

Niche Marketing

Answer 10

advertisers target very specific segments of the population with carefully- focused

Question 11

Colonization of the Lifeworld

Answer 11

Haberman’s term for increasing dominance of impersonal system motives

Question 12

Integration

Answer 12

the function that brings member of society together in a common set of values, beliefs and understanding

Question 13

enforcing social norms

Answer 13

in both news and entertainment, we see criminals being punished when they break social rules

Question 14

Economic Stimulus

Answer 14

Media promote consumption through advertising, thus helping economy

Question 15

Agenda-setting

Answer 15

Media’s power to select which topics we think and talk about

Question 16

Gatekeeping

Answer 16

actively preventing certain ideas, values, people and lifestyle from appearing in media

Question 17

Alternative Media

Answer 17

Less prominent media sources but used by subordinate groups of transmit views

Question 18

Moral Entrepreneurs

Answer 18

an individual who tries to influence a group by setting or upholding a moral norm, often by labelling behaviour as a good or bad

Question 19

Rule creators

Answer 19

those who define new rules, usually by identifying some threat to society

Question 20

Rule Enforcers

Answer 20

those whose position depend on ensuring others follow the rule, they can gain personal power in a situation by upholding a rule

Question 21

Epistemic Closure

Answer 21

when individuals choose only news outlets that agree with their politics they find only confirmation of their beliefs

Question 22

Homogenisation

Answer 22

when differences disappear and we all become the same. mass media encourage cultural homogenistation

Question 23

Cultivation theory

Answer 23

masses are terrified by constant images of threats and conflict on tv

Question 24

Narcotizing dysfunction

Answer 24

constant exposure to the same messages over and over again, makes them less sensitive

Question 25

Commodity fetishism

Answer 25

originally a marxist term but changed and adapted by Baudrillard to describe the way we desire a product for its cultural valure

Question 26

Hyperreality

Answer 26

the ultra-bright, fast-moving, sensory overload world produced by the mass media

Question 27

Cultural studies

Answer 27

sociological study various aspects of culture both high art and mass entertainment

Question 28

male gaze

Answer 28

feminist concept to describe the way women are generally expected to present themselves to be judged by men

Question 29

Orientalism

Answer 29

tendency for european/western writers to depict other parts of world as mysterious and magical

Question 30

the ‘other’

Answer 30

theoretical term to describe any group marked out as different from or somehow inferior o the norm