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AP U.S. Government and Politics > The Mass Media > Flashcards

The Mass Media Flashcards

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1
Q

medium/media

A

means of communication

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2
Q

mass media

A

newspapers, radio, tv, and the Internet that can reach wide audiences

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3
Q

key functions of mass media

A
  1. entertainment
  2. news reports
  3. creation of political forums
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4
Q

entertainment

A

popular programs continue; lower ratings = cancelled

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5
Q

news reports

A
  • reported political news since 18th century
  • ex) Federalist Papers reported on the ratification of the Constitution
  • radio and tv
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6
Q

creation of political forums

A
  • politicians use these to promote careers and draw attention to issues
  • president has direct access; able to use it to set up policy agenda
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7
Q

How does the mass media serve as linkage institutions?

A
  • connect people to govt bc interview citizens, present poll results, and cover protests
  • interviews leaders and reports on govt committees and programs
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8
Q

most influential newspapers

A

NYTimes, Washington Post, and Wall Street Journal

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9
Q

What do newspapers rely on?

A
  • Associated Press news agency for national and international stories
  • circulation rates declined
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10
Q

most influential magazines

A
  • Time, Newsweek, and U.S. News & World Report

- circulation rates declined

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11
Q

first great use of radio

A
  • FDR had “fireside chats” to reassure American people and discuss New Deal
  • now little political talk
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12
Q

major radio hosts

A

conservative: Glenn Beck and Rush Limbaugh
liberal: Thom Hartmann and Rachel Maddow

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13
Q

first great use of tv

A

1960 presidential debates between Senator JFK and VP Richard Nixon

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14
Q

major networks of tv

A

used to be: NBC, CBS, and ABC

now: CNN, Fox News, and MSNBC

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15
Q

main websites on internet

A
  • Politico.com and Huffington Post

- web blogs

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16
Q

agenda setting

A
  • policy agenda consists of issues that attract the serious attention of public officials
  • mass media plays important role in drawing attention to issues
17
Q

In what way did the mass media contribute to candidate-centered political campaigns?

A
  • replaced speeches and dialogues with sound bites that average just 7.8 sec
  • focuses on rallies, gaffes, scandals, and negative commercials
  • “horse-race journalism” - where candidates stand in the polls, not on issues

AP U.S. Government and Politics (20 decks)

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