The Lodging Industry Flashcards
Chain Hotel
A hotel owned by or affiliated with other properties.
Economy/Limited Service
A level of service emphasizing clean, comfortable inexpensive rooms that meet most basic needs of guests. Economy or limited service hotels appeal primarily to budget-minded travelers.
Franchising
A method of distribution whereby one entity that has developed a particular pattern or format for doing business (the franchisor) grants to other entities (franchisees) the right to conduct such a business provided they follow the established pattern.
Green Hotel
An eco-friendly hotel that strives to reduce greenhouse gas emissions, recycle, save water and energy, and support organic gardening, among other activities.
Hotel
A general term used to describe hotels, motels, motor hotels, inns, suite hotels, conference centers, resorts, and other operations providing lodging facilities, various services, and conveniences to the traveling public.
Independent Hotel
A hotel with no ownership or management affiliation with other properties.
Management Contract
An agreement between the owner/developer of a property and a professional hotel management company. The owner/developer usually retains the financial and legal responsibility for the property, and the management company receives an agreed-upon fee for operating the hotel.
Market Segmentation
The practice of defining or identifying smaller, distinct groups or segments within the larger markets; corporate business travelers, for instance, is a segment of business travelers.
Mid-Range Service
A modest but sufficient level of service that appeals to the largest segment of the traveling public. A mid-range property may offer uniformed service, airport van service, and food and beverage room service; a specialty restaurant, coffee shop, and lounge; and special rates for certain guests.
Quality Assurance
An approach to ensuring consistent delivery of service.
Referral Group
A group of independent hotels that have banded together for their common good. Hotels with the group refer departing guests or those guests they cannot accommodate to other properties within the referral group.
Target Markets
Distinctly defined groupings of potential buyers (market segments) at which sellers aim or “target” their marketing efforts.
Travel Management Company
A large travel agency with significant room rate negotiating power.
Upscale Service Hotel
A hotel that appeals to business executives, high-level industry meeting attendees, and leisure travelers interested in extra comforts. Upscale hotels tend to have multiple food service outlets, each with a different cuisine. Guests enjoy such amenities as flat-panel televisions and luxurious bedding. Housekeeping services are often scheduled twice daily, including evening turndown service upon request.
World-Class Service
A level of guest service that stresses personal attention. Hotels offering world-class service provide upscale restaurants and lounges, exquisite décor, concierge services, opulent rooms, and abundant amenities.
