the jungle book

Question 1

what years are the two jungle books?

Answer 1

1967, 2016

Question 2

what are the historical contexts in technological change of the jungle book?

Answer 2

Diversification of film producers into other areas such as theme parks.​
Personal involvement of Walt Disney (conservative).​
Development of production techniques (CGI)​
Development of marketing techniques (social media)​
Development of distribution (digital downloads/streaming)​
Blockbuster release.​
Censorship, regulation and moral values.​
JB67 was a U in the UK, JB16 was PG.​
Merchandising.​

Question 3

what are the economical contexts in technological development of the jungle book?

Answer 3

Six major Hollywood studios dominate the film industry:​
Disney/Buena Vista​
Sony/Columbia​
20th Century Fox​
Warner Brothers​
Universal​
Paramount​

Disney uses vertical and horizontal integration to control the production process and marketing.​
Free-market capitalism delivers services to the consumer.​
Global industry.​
Budgets.​

Question 4

what horizontal and vertical integration?

Answer 4

Horizontal integration involves acquiring or merging with competitors while vertical integration occurs when a firm expands into another production stage like acquiring a supplier or distributor. As such, vertical integration is the process of acquiring business operations within the same production vertical.

Question 5

What years was the Jungle book re released?

Answer 5

1978, 1984 and 1990

Question 6

Who were Disneys distribution arms?

Answer 6

Buena Vista Distribution Company (US) and Buena Vista International (outside of US). They were both wholly owned by Disney Studio

Question 7

what is media synergy

Answer 7

using a single sourced idea to create multiple selling points and products, a technique commonly used by Disney to maintain audiences and have successful distribution