newspaper facts Flashcards

1
Q

who is the Guardian owned by?

A

The Scott Trust Plc

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2
Q

What political stand does the guardian have?

A

center left, progressive liberal values so do not support the labor party

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3
Q

what type of news paper is the Guardian?

A

Broadsheet (formalistic approach)

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4
Q

Who edits the Guardian?

A

Katherine Viner (white female)

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5
Q

how does the guardian gain income from the readers?

A

through contributions and donations, and the ‘subscribe’ feature online

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6
Q

What class is the audience for the Guardian?

A

AB (upper class/ middle class) and some C1 (lower middle class)

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7
Q

what is the percentage of female/males for the Guardian

A

54% male, 46% female

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8
Q

What type of news paper is The Daily Mirror?

A

Tabloid (red top) more celebrity gossip and scandal

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9
Q

what is the political stand of the Daily Mirror?

A

Left wing, supports the labour party

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10
Q

who owns the Daily Mirror

A

Reach Plc (formerly Trinity mirror) who also owns other titles including the Express, and Manchester evening news

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11
Q

what class are the readers of the Daily Mirror?

A

C2 (skilled working class), D (working class) and E (lower class)

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12
Q

are there more female readers or more male readers of the Daily Mirror?

A

more male

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13
Q

who edits the Daily Mirror?

A

Alison Phillips

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