The Golden Triangle Flashcards
1
Q
Commercialism
A
The process of attempting to gain money from an activity. E.g. sport
2
Q
Sponsorship
A
When a company pays for their products to be publicly displayed to increase sales
3
Q
Merchandising
A
The practice in which the brand or image from one product is used to sell another
4
Q
Characteristics of commercialism in sport
A
- pro sport
- sponsorship
- wide media coverage
- entertainment
- athletes as commodities
