the first test Flashcards
cost leadership
generic strategy that aims to establish an advantage by having the lowest price on (mass) market
ikea, ryanair, biedronka, fast fashion
ways to achieve a cost leadership
economy of scale= with the increase of value of production the avarage unit cost decreases (making a 100 umbrellas is cheaper than making 10)
improve supply chain=buy from cheaper supply chains
insworking production= companies who move production inside theirk idk just so they dont need supply chain
relocation= relocating the factory to a place with a cheaper production cost
differentiation
making a product different or manipulating people to make them feel as if its different like STUPID FUCKIMG STARBUCKS
focus
ib calculators (that i need to buy) but its targeting a smaller more specific group of people knowing thet need this product so no matter what they have to pay for it they will its producting that something special extra nobody will ever pay for it
stuck in the middle
just dont do tht bbygirl kendall roy or youll go bankrupt
primary sector
getting the raw resources
secondary sector
uses the raw recourses for manufacturing
tertiary sector
provides services transport
quarterly sector
uses knowledge it computers blahblahblah
the demand and supply
demand=number of goods ppl need
supply=number of supply the business is willing to provide
economy paradox
zosia bogolebska oh no this is too cheap i need a more expensive one or ill get cancer btw lets snort some tabacco
steeple analysis
a business tool that enables us to analyse the extend fwatures affecting tyhe company (what it wants to produce, how much shoukd it produce, where to produce and sell what recources to use
S ocial
T echnical
E conomical
E nviromental
P olitical
L egal
E cological
