business objectives Flashcards
a vision statement
an inspirational declaration of what an organisation strives to be and wants to achieve in the distant future it usually includes an organisations core values it is meant to act as a clear guide for key stakeholders when planning and implementing current and future corporate strategies
mission statement
a mission statement is a motivating declaration of an organisation’s core purpose (why it exists), identity (who they are) and focus (what they do) it is therefore a written declaration that normally remains unchanged over time it is waaay narrower and more specific than a broad and abstract vision statement
mission and vision statement are often criticised for
1) being too vague
2) being based on public relations (they try too hard to make an organisation look good that what they actually do doesn’t align with it)
3) being unquantifiable (not measurable goals but simply the aspirational purpose)
4)vision statements are very long term and may not ever materialise
5)virtually impossible to really analyse or disagree with and thus ignored and or not taken seriously
business objectives
the clearly defined and measurable targets of an organisation used to achieve its overall goals essential for all businesses so that people know where they are striving to go or what they are trying to accomplish they give ppl a sense of common purpose thus promoting a sense of belonging and team spirit and they enable managers and entrepreneurs to measure progress
SMART
Specific
Measurable
Agreed
Realistic
Time specific
tactical//short term objectives
easier to change or reverse than strategic objectives they are specific targets with definitive timelines
strategic//long term objectives
targets that the entire organisation is aiming to achieve, requires a greater investment in human and financial resources than tactical and operational objectives usually related to what the owners of the business want to focus on like business survival, growth, profit maximisation
common business objectives
growth, profit, protecting shareholder value, ethical objectives
growth
striving to grow in order to gain from the benefits of growth refers to an increase in the size of the business and its operations
the benefits of growth:
> higher sales revenue and profit
> economies of scale (there are cost savings benefits for firms as they grow larger such as being able to purchase raw materials in bulk at a discounted price from suppliers)
> reduced risks (larger companies are less vulnerable to changes in the external environments and lawsuits and all that blahblahblah)
internal growth organic growth
when a company expands without the help of an external partner firm and instead uses its own resources to do so
for example using retained profits to invest in production facilities in new locations
external growth inorganic growth
expansion of a business by using a third party resources and organisations rather than relying on internal sources and activities
methods of measuring the growth of a business
sales revenue, sales volume, profits, customers, number of employees, market share
sales revenue
the momentarily value of the products that the business has sold per time period
sales volume
the number of products that the business sells per time period