The Daily Mirror (Section B: Industry and Audience)

Question 1

Which conglomerate owns the daily mirror?

Answer 1

Reach PLC

Question 2

Are Reach PLC horizontally or vertically integrated?

Answer 2

Horizontally
They own over 150 newspapers

Question 3

How much has the daily mirror’s circulation declined in 2022?

Answer 3

9%

Question 4

Why has the mirrors circulation declined?

Answer 4

Audiences have diversified to their website, which has one of the largest online readerships in the country

Question 5

How does the mirror generate revenue online?

Answer 5

• advert space
• Mirror dating
• Mirror bingo

Question 6

How does the mirrors online prescence reflect clay Shirkys theory?

Answer 6

The rise of digital news, websites and social media is a reflection of audiences increasing desire for interactivity
- audiences can enter competitions, comment, send stories via the website and share content online

Question 7

Why does the mirror present more soft news than the times?

Answer 7

Celebrity, sports and lifestyle stories are more common in the mirror due to the fact that the paper is a tabloid and the target audience typically have a lower reading level/are less educated

Question 8

What is the target audience for the mirror?

Answer 8

C2DE
Male
35+
Pro Labour
Anti conservative
Looks for ways to earn money (mirror bingo)