I, Daniel Blake Flashcards
Who directed the film?
Ken Loach
What was an example of star appeal used in the film?
Ken Loach, famous social realist film maker
Which production companies produced the film?
Sixteen films and why not productions
Which company distributed the film?
eOne
Which companies funded the film? Why is this significant?
BBC and BFI
not profit driven
Remit to inform educate and entertain
What makes a film independent?
Hand held camera work
Non professional actors
Filmed on location
Natural lighting
Regional accents
Why is it significant that the film was not horizontally or vertically integrated? Link to C+S
Non profit driven
More diverse ownership creates an environment for more creative content to be produced
How much did IDB gross at the box office?
£12 million world wide
Ken Loach’s highest grossing film
Which award did IDB win? Why is this significant?
Palme D’or
Awarded at the Cannes film festival, more high brow - links to the cultural significance of the film rather than the entertainment
Why was the film more popular in France?
Many English speakers found the Geordie dialect and accent hard to understand. The film was more popular in countries where subtitles were used as a result of
What age certificate did the BBFC award IDB?
15
Who attended the London premiere of the film? How would this gain them more publicity?
Jeremy Corbin
The press would photograph Corbin at the premiere and generate success
He also wrote an article in the mirror about the film
How was IDB marketed to an older audience?
• Traditionally marketed through posters and trailers
• Replaced the ‘I’ in the daily mirror mast head to be spray painted, similar to how it is in the film. Also an article was published as if Daniel Blake had written it himself, “The system failed me and it could fail you too”
Why did IDB choose the daily mirror to feature in?
The daily mirror is a left wing Labour leaning anti-conservative newspaper
Would attract a left wing audience who would be attracted to see the film
What are some examples of how IDB used guerrilla/disruptive marketing?
• Light projected “I, Daniel Blake” onto the Houses of Parliament
• Glean graffiti of the films title and silhouette of Daniel Blake
How did eOne utilise grassroots marketing?
Regional community centres would be shown the film for free to smaller audiences.
Jobs were advertised for people to visit these centres and talk about the film in lower socio economic areas such as Glasgow, Liverpool and Newcastle
By showing the film to smaller audiences, they could advertise the film through word of mouth
Which charity was set up in inspiration from IDB?
A bag for Katie
Inspired by the food bank scene
Which social media hashtag was used during the release of the film?
WeareallDanielBlake
Where did the film first premiere? What is this an example of?
Tyne Cinema in Newcastle
Geo demographic marketing
Would appeal to regional audiences
How does IDB challenge Hesmondhaugh?
IDB does not minimise risk because its goal is not to maximise profit, it is a non profit driven film.
The film takes risks in its distribution and production as the film is not a mainstream genre, it doesn’t use star appeal and Geordie accents are hard for people living outside of the region to understand. The distribution company also prioritised its marketing campaign up north rather than in London (unconventional)
