Black Panther Flashcards
How has the ownership of marvel studios from Disney generated more success for the film?
Disney distributes its products globally, therefore attracting a global audience
It is also vertically integrated, giving them full control of the distribution of the product
What month was BP released in?
February, Black History Month
What was the GoFundMe that was set up called and how much money was fundraised? Which celebrity backed it and influenced others to donate online?
“Help children see Black Panther”
Raised over $50k
Backed by Brie Larson
How much did Black Panther generate in revenue?
$1.3 billion
What percentage of the films revenue came from non-US countries?
48%
Who wrote the soundtrack for the film and how did this become a successful marketing strategy?
Kendrick Lamar and SZA
Would have been played on the radio and intrigue a mass audience to watch the film (attracted younger male audiences)
What term is used to describe black panthers marketing campaign and why?
360 degree marketing campaign
Marketing is all around, appealing to different fragmented audiences
Which companies did BP collaborate with?
• Hasbro toys created action figures of BP (attracted younger audiences)
• Lexus made limited edition cars inspired by BP (attracted older male audiences)
• BP costumes featured in New York fashion week “Welcome to Wakanda” (attracted female audience)
At which event was the trailer for black panther shown?
The Super Bowl
(One of the most expensive advertising slots in the world)
How did audiences market the film via “word of mouth”?
• GIFs became available of BP that audiences could send to each other
• #BlackPanther become the most tweeted about film of the year (over 35 million tweets)
• Prosumers would post reaction videos to the trailer on YouTube
• BP Snapchat filter available for audiences to send to eachother
How did BP demonstrate traditional marketing strategies?
• Actors of the film appeared on talk shows - Chadwick Boseman appeared on Jimmy Kimmel Live (attracted older audiences who still watch regular broadcasted TV)
• Film posters and trailers advertised
How does Marvel minimise risk in their products?
Use repeated formulas in their products to create a sense of familiarity with their pre-established audience and remain mainstream
- ‘Floating heads’ posters
- Star Appeal
- Mainstream genre hybridity : superhero, action, drama, sci-fi (popular genres that will attract a mainstream audience)
-12A age certification to appeal to a wide audience
How has the advancements of digital technology transformed “word of mouth”?
Audiences can now share content with their friends online or on social media, creating free advertising for the media product
Who directed the film and what year was it released?
Ryan Coogler (had previously produced successful films that featured positive black representation)
2018
Which categories did BP win Oscars in?
Best Original Soundtrack
Costume design
Production design
What issues are highlighted in the film by its theme of Afro-futurism?
The film shows a fictional utopia of how Africa could have looked without European colonisation, represented in the fictional country of Wakanda
How does Black Panther support Curran and Seaton’s theory?
• The lack of diverse ownership (Disney horizontally and vertically owns both the production and distribution of the film) does not create an environment to create creative content, instead BP is limited to repeating their formula to appeal to a mainstream audience who are familiar with this type of product
• A small number of companies dominate the media industry - just like how Disney owns the production and distribution companies assosciated with the film
