Assassins Creed Valhalla Flashcards
How much is the video games industry estimated to be worth?
£300 billion
What is the name of the mobile game for AC?
AC rebellion
When was ACV Valhalla released?
2020
Which conglomerate produced ACV?
Ubisoft
How does the multi platform release of the game minimise risk?
PS4, PS5, XBOX One and XBOX Series X
By releasing the game on the next generation of consoles they cater to modern audiences and keep up with the advancement of modern technology
How can audiences customise their experience in the game?
• Can change the gender of the protagonist Eivor
• Can turn gore/blood effects on or off
• Can change difficulty of the game
By how much has the number female gamers increased?
38% in 2006
41% in 2020
How does allowing players to change the gender of the main character maximise audience?
Appeals to growing female gamer population as well as maintaining a male audience. Female representation in video games increasing (Ellie in TLOU2)
How many AC games are there?
13
How has the advancement of digital technology benefitted the video games industry?
• Cinematic trailer/graphics: attracts wider audience who enjoy TV/film
• Multi platform release
• Participatory culture
What genre is ACV?
Historical
3rd person
Open world
Action-adventure
RPG
Who regulates video games in the UK?
Games Rating Authority (GRA) under PEGI standards
What age rating is ACV?
18
How would customisation lead to self regulation?
Audiences can regulate the violent effects in the game
Allows parents to customise it also so they can protect their children
What is a prosumer?
Someone who uses a product and repurposes it to feature in their own content
E.g Mr Beasts play through of the game
How do prosumers benefit the video game industry?
Attract the fan base of the content creator to play the game
Appeals to fragmented audiences
What is textual poaching and some examples?
Audiences reinterpret the media text to create new meaning
Fan fiction, cosplay, fan art
What is participatory culture and how does it benefit ACV?
Audiences use the internet to engage with other fans of the product. They can also interact with producers through comment sections or fandoms to influence the media products.
How many people watched the hour long live stream by Ubisoft which showed audiences the setting of ACV?
285,000
How can we apply Livingston and lunt to ACV?
New technology has posed a threat to the protection of citizens as audiences can digitally purchase the game without having to provide ID, putting the under age person at risk of exposure to violence
However, ACV offers customisation of gore/blood effects meaning audiences and parents can self regulate - digital technology has changed the way we regulate media content
How can Bandura’s theory be applied to ACV?
Players are rewarded for their violent behavior in the game such as looting and raiding villages, which could influence people to do the same.
However as the game has an 18+ age rating, adult audiences are less likely to mimic this behaviour (Bandura’s bobo the doll experiment was performed on children who mimic behaviour rather than adults)
How does ACV use intertextual references to appeal to a mass audience?
Nordic culture popular in gaming at the time, God of War, Skyrim, The Witcher
Also popular in TV, The last kingdom
Use popular genres to appeal to a mainstream audiences
How much did ACV gross in revenue since its release in 2020?
$1 billion +
