Have You Heard George’s Podcast? Flashcards
Which awards did HYHGP win? How is this significant?
Peabody award in 2019 (US award) - shows global appeal, Peabody award awarded to niche, culturally significant products - shows how the podcast is high brow content
Also won 5 awards at the British Podcast awards in 2019
What is BBCs remit?
Inform
Educate
Entertain
What did Ofcom’s investigation in 2017 conclude about the BBC?
There was not enough diversity in the BBC
Which programme did they launch in response to Ofcoms investigation in 2021?
Diversity and inclusion programme with a diversity framework target of 50:20:12
How does the podcast inform and educate?
Discusses social and political issues (Grenfell tower disaster, racism, poverty)
How does the podcast entertain?
Features celebrity guests, plays music and performs poetry
What type of broadcaster is the BBC?
A public service broadcaster
How is the BBC more likely to take risks?
The BBC is publicly funded, so is therefore not profit driven, focusing on the interests of the public.
They can take risks by adopting more niche products (like HYHGP) as radio shows are not typically popular with younger audiences, despite them being the target audience
What does the podcast showcase a mixture of?
Poetry, dramatised narrative, music and social commentary
When did the BBC decide to adopt HYHGP off of George the poet?
After he produced his first series after his success at the British podcast awards, they adopted the show for a second series in 2019
How does the BBC keep the cost of the production low budget?
They use BBCs existing resources
- BBC Concert orchestra create music for the podcast
- Extracts are taken from BBC archives to use clips from TV shows/films/documentaries
What is the typical target audience for BBC Radio 5?
White
Middle class
Aged 45+
What is the target audience for HYHGP?
Young
Ethnically diverse
25-45
C2DE
Educated
Left wing
What platform is HYHGP available on?
BBC Sounds
Why did BBC choose to offer the podcast on demand rather than broadcasted?
• Appeals to a younger audience who prefer to consume content on demand
• Avoids the water shed: can create more adult content that can be accessed at any time (widens audience for people who want to listen to the podcast on the commute to work as society has adopted this on-the-go approach to consumption)
Which episodes do BBC provide content warnings for?
Episodes 20 and 21
How does BBC self regulate their content?
They add content warnings to certain episodes, providing the audience with the resources to self regulate
How does the use of self regulation support Livingston and lunts theory?
Livingstone and Lunt argue that the rise of digital convergence has made it more difficult for regulation to take place
As BBCs products can be accessed at any time (no water shed) and by anyone, they find it difficult to regulate the products as a result of digital convergence
How is the podcast clearly targeting a younger, more diverse audience?
George the poet creates content that is identifiable with this kind of audience
• Street slang used
• Modern singers are referenced (Stormzy)
• Grenfell disaster predominantly impacted people from ethnic, working class backgrounds
What is the name of George the Poet’s website?
Common ground
What categories of audiences are targeted by the podcast? (In terms of Young and Rubicam’s 4Cs)
The explorer: people discovering new perspectives and experiences
The reformer: socially and politically driven activists
Name some media products that are intertextually referenced in the podcast?
• Rick and Morty
• Aladdin
• Space Jam
These mainstream products are meant to attract a mainstream audience from a variety of different age ranges
How long is an episode roughly? What does this represent?
Around 20-25 minutes
Modern audiences prefer bitesize, shorter episodes due to the type of media that is largely consumed nowadays (short clips on YouTube or TikTok)
