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English 11B > The Communication Models > Flashcards

The Communication Models Flashcards

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Proverbs and Idioms flashcards
1
Q

An oral communication model attempts to freeze and single out important features or elements of the real world for us to grasp its dynamic, interrelatedness of these features.

A

Apollo 8 Christmas Message

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2
Q

The mathematician from the US behind the Shannon-Weaver model

A

Claude Shannon

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3
Q

The electrical engineer from the US behind the Shannon-Weaver model

A

Warren Weaver

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4
Q

The person (or object/thing) who has the information to begin with; aka the ‘information source’

A

Sender (Information Source)

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5
Q

The machine in the Shannon-Weaver model that converts the idea into signals that can be sent from the sender to the receiver

A

Encoder (Transmitter)

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6
Q

The infrastructure in the S-W model that gets information from the sender and transmitter through to the decoder and receiver; aka ‘medium’

A

Channel

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7
Q

Interrupts a message while it’s on the way from the sender to the receiver

A

Noise

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8
Q

This model is in reference to communication that happens through devices like telephones; there needs to be a device that decodes the message from binary digits or waves

A

Shannon-Weaver model

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9
Q

Decodes a message from binary digits or waves back into a format that can be understood by the receiver

A

Decoder

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10
Q

The end-point of S-W’s original linear framework; where the person finally gets the message

A

Receiver (Destination)

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11
Q

He came up with the feedback step in response to criticism of the linear nature of the approach of the S-W model.

A

Norbert Weiner

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12
Q

Plays the passive part in the communication process according to criticisms in the S-W model

A

Receiver

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13
Q

Criticized as a “misleading misinterpretation of the nature of human communication” as human communication is not mathematical in nature

A

Shannon-Weaver model

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14
Q

In this model, each person in the communication acts as both a speaker and a listener, and can be simultaneously sending and receiving the message.

A

Transactional model

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15
Q

Means that communication is an ongoing and continuously changing process

A

Transactional

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16
Q

An important component in the transactional model, especially in interpersonal communication

A

Feedback

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17
Q

He postulated the Schramm model in 1954, where he suggested that communication is a two-way process where both sender and receiver take turns to send and receive a message.

A

Wilbur Schramm

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18
Q

Other names of Schramm model:

A

Osgood and Schramm model of communication, Encode-decode model of communication

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19
Q

Plays a very important role because it initiates the process of communication by converting the thought into content

A

Encoding

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20
Q

In this model, communication is incomplete unless and until the sender receives a feedback from the recipient.

A

Schramm model

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21
Q

An individual’s beliefs, values, experiences, and learned meanings both as an individual or part of a group

A

Field of experience

22
Q

In the Schramm model, meanings can be:

A

Denotative or connotative

23
Q

The central feature of the Osgood-Schramm model

A

Feedback

24
Q

In the Schramm model, communication is assumed to be _____ in nature.

A

circular

25
Q

It is an essential part in the Osgood-Schramm model

A

Redundancy

26
Q

Known as a model of the ingredients of communication

A

Berlo’s model

27
Q

He was an American communications theorist who formulated the Berlo model.

A

David Berlo

28
Q

Four elements identified in the Berlo model:

A

Source, message, channel, receiver

29
Q

The elements under the source and receiver in the Berlo’s model:

A

CAKSC: communication skills, attitudes, knowledge, social system, culture

30
Q

The individual’s skill to communicate

A

Communication skills

31
Q

Towards the audience, subject, and towards oneself

A

Attitude

32
Q

Knowledge about the subject

A

Knowledge

33
Q

Includes the various aspects of society, like values, beliefs, culture, religion, and general understanding of society

A

Social system

34
Q

An element that also comes under social system

A

Culture

35
Q

Means how the message is sent, and in what form it could be (e.g., language, body language, gesture, music, culture); where you get/give the message or through which the communication takes place

A

Code

36
Q

How the message is arranged into various parts

A

Structure

37
Q

The packing of the message; the way in which the message is conveyed

A

Treatment

38
Q

The beginning to the end of a message

A

Content

39
Q

Includes various things like language, gestures, body language; accompanies the content

A

Elements

40
Q

A one-way, linear form of communication which shows the sender-message-channel-receiver concept

A

Berlo’s model

41
Q

Two elements/concepts that are absent in the Berlo’s model

A

Feedback and noise

42
Q

He developed the Laswell’s model of communication.

A

Harold D. Laswell

43
Q

One of the most influential communication models (aka action model, linear model, or one-way model)

A

Laswell’s model

44
Q

“Every message sent will have a corresponding effect to the receiver.”

A

Laswell’s model

45
Q

Elements in the Laswell’s model:

A

CMMRE: communicator, message, medium, receiver, effect

46
Q

Components/questions asked in the Laswell’s model:

A

WSITW: who (control analysis), says what (content analysis), in which channel (media analysis), to whom (audience analysis), with what effect (effect analysis)

47
Q

Criticized as a very general and simplistic model with only very traditional topics; does not include feedback and does not consider barriers (noise)

A

Laswell’s model

48
Q

“A mathematical theory of communication”

A

Shannon-Weaver model

49
Q

Communication is an ongoing and continuously changing process.

A

Transactional model

50
Q

Field of experience is important in understanding the message.

A

Schramm’s model

51
Q

Factors/components of the message in the Berlo’s model:

A

CETSC: Content, elements, treatment, structure, code

52
Q

Channels in the Berlo’s model:

A

HSTST: Hearing, seeing, touching, smelling, tasting

English 11B (7 decks)

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