the big issue

Question 1

when was the big issue launched

Answer 1

1991

Question 2

what is the big issues mission

Answer 2

to dismantle poverty by creating opportunity through self help, social trading and business solutions

Question 3

how do the vendors become micro entrepreneurs

Answer 3

vendors buy the magazine for £1.25 and sell them form £2.50 (the first 5 magazines are given to the vendor for free)

Question 4

how many vendors are there currently

Answer 4

over 1500 vendors

Question 5

when was the big issue’s relaunch

Answer 5

2012 when they began focussing on celebrity culture

Question 6

audience demographic

Answer 6

75% A,B,C1

Question 7

political viewpoint

Answer 7

unbiased/neutral, independent

Question 8

who originally launched the big issue

Answer 8

Gordon Roddick and John Bird

Question 9

what was on the front covers pre 2012 relaunch

Answer 9

the front covers featured pictures of vendors and didn’t sell as well

Question 10

house style

Answer 10

chaotic design
large image in the centre 
big issue in large text 
typography is bold
bright colours
essential articles put at the top

Question 11

how is the big issue a post modern product

Answer 11

implosion of trends
subvert mainstream conventions
hybrid of multiple genres

Question 12

why was the big issue created

Answer 12

in response to rough sleepers in london

Question 13

when did the big issue recently change it’s house style

Answer 13

after it’s 30th anniversary